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Special Events

All times are Pacific Time

Opening Ceremonies & Keynote Presentation Featuring Ally Love

Friday, July 9 • 7:15–7:30am
Jump-start your experience with a welcome address by IDEA’s Vice President and General Manager, Amy Boone Thompson.

Keynote Presentation
Featuring Ally Love

Founder & CEO of Love Squad, Peloton Instructor and Host of Brooklyn Nets
Friday, July 9 • 7:30–8:30am
Ally Love is a multifaceted woman, pioneering the slash generation. As the CEO/Founder of Love Squad, she is the in-arena Host of the Brooklyn Nets, Peloton Instructor, adidas Global Ambassador, and Model. Ally uses her influence/platforms to create a space to celebrate and champion diversity in race and culture through conversation and sweat. Known as a Boss of Business, Ally Love’s platforms reaches millions, which is why it has been important for her to create Love Squad as a space where real conversations and real change can occur through moderated panels and open discussions around women empowerment. Ally believes that our differences make us unique but our will to be better brings us together.

Spotlight Session: How to Survive and Thrive in the Evolving Fitness Industry

Doris Thews
Saturday, July 10 • 3:15–4:15pm

What does it take to build a strong career foundation and endure long term as a fitness professional? One word: Reputation. Doris will share with you tips and tools to develop, evolve and sustain a solid brand image and build R.E.S.P.E.C.T. in today’s competitive fitness landscape. This inspiring and powerful session will give you everything you need to achieve a sustainable, profitable and fulfilling career.

2021 IDEA Awards Presentation

Saturday, July 10 • 4:20–5:00pm
Tune in to see who will be named the Fitness Leader, Personal Trainer and Fitness Instructor of the Year. Plus, Chalene Johnson accepts the prestigious IDEA Jack LaLanne Award presented by Elaine LaLanne, and Wesley Hamilton accepts the IDEA Fitness Inspiration Award.

Spotlight Session: 10 Steps to Customer Retention

Paul Brown
Sunday, July 11 • 3:15–4:15pm
The financial return on your efforts, the value of your business, and your reputation are all dependent on how long and how happy you can keep the customers, members and clients you attract. Plus, your competition used to be limited to your location, but with the advent of online offerings, standing out for the right reasons is now more essential than ever. The original Mr. Retention, Paul Brown, summarizes all he has learned over 26 years of focusing on the challenge of turning finding, winning and keeping customers for life into a simple 10-step checklist that can be replicated and systematized across all business models. He’ll share examples of how and why each step is most likely relevant to your own success and will do so with his famous Australian accent and humor to keep you engaged all the way.

Closing Ceremonies

Sunday, July 11 • 4:20PM–5:00pm
Close out the event with some powerful images and words about how “UNITED WE THRIVE.”