No Sweat: Selling Exercise So People Want to Keep Buying It
Michelle Segar, PhD, MPH
Have you ever wondered why it is that people who desperately want to adopt healthier lifestyles don’t stick with them once their initial burst of motivation fades? This provocative presentation will showcase the science for a new paradigm that better fosters sustainable behavior change. Learn why traditional reasons for changing our behavior (e.g., better heath, disease prevention, etc.) keep us stuck in cycles of starting and stopping rather than behavioral sustainability. Leave this session with a more strategic way to communicate with your clients so you can promote the sustainable behavior necessary for achieving improved health and well-being.