Seth Godin, author, speaker and entrepreneur says that a tribe “is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate” (

Tribes: We Need You to Lead Us,

Portfolio 2008).

In just a few months, a tribe of more than 14,000 people from 60 countries will descend on the IDEA World Convention in Los Angeles with a focused mission: to learn, connect and discover new ways to help others through fitness, wellness and nutrition.

It is truly where the world comes together.

This 32nd consecutive edition of IDEA World will feature 200 of the brightest minds in fitness leading over 370 sessions on personal training, group exercise, indoor cycling, nutrition, behavior change, online marketing, business management—and everything in between. Stellar education aside, what makes this fitness event so special is the overwhelming energy and inspiration that is barely contained within the walls of the prime Los Angeles Convention Center/LA Live venue. The fitness event promises a truly in-depth and incomparable experience that will give you the tools, techniques and insights to build a better, more fulfilling—and life-changing—career.

“I left IDEA World 2015 with a completely fresh and revitalized outlook,” says Janis Isaman, owner of My Body Couture in Calgary, Alberta. “From the first round of applause at the Opening Ceremonies on Thursday morning to the final moments of the international delegates’ reception on Saturday night, IDEA delivered the required information, along with hair-raising inspiration, fresh fitness news, old friends, astonishing sights, tastes and sounds, and, of course, sweat. I loved the energy and the opportunities and am looking forward to IDEA 2016!”

Exciting Times Ahead

IDEA World is loaded with the fuel you need to take your passion to the next level. Here are some highlights planned for this year’s fitness event:

  • Always one of the most inspirational experiences at the convention, the

    Opening Ceremonies

    will feature a keynote from

    Chicken Soup for the Soul

    creator Jack Canfield, MS, who will share his proven secrets for unlocking peak performance and optimal success in all areas of life. P90X® creator and fitness personality Tony Horton will be honored with the IDEA Jack LaLanne Award, presented by Elaine LaLanne. And Jenna Wolfe, most recently the


    show’s lifestyle and fitness correspondent, will present the IDEA Fitness Inspiration Award to Amy Van Dyken-Rouen, six-time Olympic champion in swimming. In 2014, Dyken-Rouen suffered a paralyzing spinal-cord injury, which inspired her to develop a foundation to support others with similar injuries.
  • An IDEA World favorite, the 2016

    Showcase Room

    will feature pulse-pounding workouts led by fitness rock stars—including Jillian Michaels, Tony Horton, Natalie Jill, Cassey Ho and Todd Durkin, MA.
  • The highly acclaimed

    IDEA Success Academy

    returns, giving attendees a chance to learn from some of the top minds in fitness what it takes to build a superior brand. Other intensive, focused programs include the brand-new daylong

    IDEA World Nutrition
    Behavior Change Summit

    and 4-day

    IDEA World Club
    Studio Summit

    (for more information, see the “New! IDEA World Club
    Studio Summit” section in the enclosed IDEA World brochure).
  • The competition will get fierce as attendees participate in a variety of physical and mental challenges throughout the fitness event. Back for another year, the

    IDEA Summer Games,

    powered by SPRI®, will push participants to their limits in hopes of taking home gold, silver or bronze. Attendees will also have many chances to win an IDEA Inspiration Medal in other contests throughout the convention. New this year is the Epic Series Challenge—a first-ever functional obstacle course.
  • The

    IDEA World Fitness
    Nutrition Expo Hall

    will be better than ever, with products, education, technology, apparel, food and more from 300 top companies. Be on hand for new-product launches and networking opportunities with industry leaders.

Expand Your Knowledge Base With Pre- and Post-conference Options

Get specialized training and a certificate of completion with preconference and postconference courses. (For more information, see


Schwinn® Cycling: Indoor Cycling Instructor Certification

with Jeffrey Scott and Amy Dixon

NASM®: Excelling at Group Personal Training

with Rick Richey, MS

ACE®: Coaching Behavior Change Workshop

with Jessica Matthews, MS

Halo® Training: Building Intensive Interval Programs

with Merrithew™ Faculty

BOSU®: Complete Workout System Certification

with Candice Brook, Douglas Brook, MS, and Shannon Fable

Functional Aging Specialist Certification Course

with Dan Ritchie, PhD, and Cody Sipe, PhD

Effective and Complete Program Design for the Fitness Professional—the 4Q Model of Programming

with Michol Dalcourt

BollyX®: The Bollywood Workout—Instructor Training

with Minal Mehta, Shahil Patel and Fen Tung


Myofascial Compression

Techniques: The Evolution of Foam Rolling

with Kyle Stull, MS

EXOS®: Train Like an Athlete: The Coach’s Guide to Improved Sports Performance

with Brent Callaway, MS

Total Barre

: Create Great Choreography to Music

with Merrithew Faculty

Build a Stronger Business and Life in 12 Months—Work Smarter, Not Harder!

with Trina Gray

Gray Institute®: Low-Back Pain—Assessing and Progressing for Performance

with Brett Bloom, DPT

Cutting-Edge Training Methodology for Achieving Optimal Body Composition

with Charles Poliquin


POP Pilates®: Instructor Training Course

with Jules Fultz

Jillian Michaels BODYSHRED

: Instructor Certification

with Kendell Hogan

BOSU®: Beyond Balance—Keys to Anti-Aging

with Erika Quest and Bernadette O’Brien, MA

CIZE® LIVE: Instructor Training Workshop

with Joie Walsh

Metabolic Conditioning: Myths, Mysteries and Monster Workouts

with Len Kravitz, PhD, and Tony Nuñez, MS

For more information, see

Event at a Glance

When: Wednesday, July 13-Sunday, July 17, 2016
Where: Los Angeles Convention Center
Preconference sessions: Wednesday, July 13
Postconference sessions: Sunday, July 17
Accommodations: JW Marriott Hotel Los Angeles at L.A. LIVE.

To receive the IDEA rate, you must make your reservation by June 16.

Early-bird pricing deadline: June 3—save $70!

Bring Your Team — Staff Discounts Available

Business and program director members: You can receive the discounted member price on an unlimited number of registrations for the convention and preconference/postconference sessions. Groups of five or more registering together save $25 on each full registration— all forms and fees must be submitted together.

See Another Side of L.A. With Our Adventure Series

Beyond the glitz and glamor is a city teeming with culture, unique architecture and stunning views. Gain a new perspective on the entertainment capital of the world with L.A. Adventures:

The Santa Monica Escape Walking Tour
Escape to the beautiful beachside community of Santa Monica, where you’ll find the new postmodern civic center, Palisades Park and the famous Santa Monica Pier. Near the pier soak up the sun and navigate the rings, swings and ropes—or watch in awe as others show their athletic skills.

Hollywood Hills Hike
Follow the best trails to the top of the Hollywood Hills for an incredible 360-degree view of the L.A. Basin. Get up-close and personal with the iconic Hollywood sign, and take an insider’s tour of the newly restored Griffith Park Observatory.

L.A. Urban Safari Walking Tour
L.A. is home to some of the most iconic and fascinating architectural structures. On this walking tour see such masterpieces as the historic and renovated L.A. Central Library and gardens, the world-renowned Walt Disney Concert Hall, the Bunker Hill steps, the new Los Angeles Cathedral and more.

New! IDEA World club & Studio Summit

Studio Summit

Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

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