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Wellness Festivals Grow in Popularity

Body-mind fitness and wellness professionals should note the growing trend of wellness festivals occurring throughout the nation. For example, in Jackson, Wyoming; Sun Valley, Idaho; Snowmass Village, Colorado; and Mammoth Lakes, California, wellness festivals are now popular annual events, according to an article in The New York Times (August 3, 2007). Festival activities typically include health and nutrition workshops, educational lectures and motivational speakers, as well as fitness experiences such as nature hikes, outdoor cycling and outdoor yoga, all in a resort setting that takes advantage of the inspiration offered by nature’s beauty.

Marcia Craighead, executive director of the Teton Wellness Institute, said that festivals like hers [in Jackson, Wyoming] seek workshop leaders and speakers who have a balance of traditional and alternative views and can back up their claims with research. “There’s less of the woo-woo,” she said. “We really want it to be usable information.”

For more information, see www.nytimes.com.

Shirley Archer-Eichenberger, JD, MA

Shirley Archer, JD, MA, is an internationally acknowledged integrative health and mindfulness specialist, best-selling author of 16 fitness and wellness books translated into multiple languages and sold worldwide, award-winning health journalist, contributing editor to Fitness Journal, media spokesperson, and IDEA's 2008 Fitness Instructor of the Year. She's a 25-year industry veteran and former health and fitness educator at the Stanford Prevention Research Center, who has served on multiple industry committees and co-authored trade books and manuals for ACE, ACSM and YMCA of the USA. She has appeared on TV worldwide and was a featured trainer on America's Next Top Model.

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