SEPTEMBER 2004, VOLUME 1, NUMBER 2

Trainer Survey
By Patricia Ryan

Trends in Personal Training
New survey shows trainers are confident and profession is growing.

About the Respondents

IDEA PFT members who gave us permission to use their e-mail addresses were sent three e-mail invitations to link to a Web-based survey in April 2004. The 157 trainers who responded represent 36% owners, 13% personal training directors, 10% fitness directors, 2% general managers and 33% “other” titles.

Personal training continues to grow, despite the political and economic turmoil of the past few years. Responding to the 2004 IDEA Programs & Equipment Survey, IDEA personal fitness trainer (PFT) members reported positive directions in their profession. Highlights of this first-time survey showed trainers are experiencing * continued sales of personal training, with one-to-one sessions being the most popular * high usage levels of both portable and stationary equipment * blending of personal training with Pilates or yoga * strength training emphasizing equipment, although body weight training has a presence, perhaps owing to the number of trainers working in clients’ homes * diversification into lifestyle coaching, nutrition assessment and use of the Internet Personal training businesses need to customize their programs to their particular locations and clienteles. PFTs working with the equipment available in large multipurpose clubs will report different program and equipment use than those working in clients’ homes or smaller personal training gyms. Despite the potential disparity resulting from work locations, there is a lot of consistency among the trainers.

About Median and Mean

When the difference between the mean and median numbers is large, then a median is provided. Why? The mean (average) is found by adding together all the numbers and dividing by the number of responses. But very large numbers and very small numbers create a wide range, and that range can make an average less representative of most of the people. You can see this by looking at the number of personal training sessions offered per week. The median is the midpoint, meaning 50% of respondents answered above and 50% answered below that number. A median is useful because it helps eliminate the distortion that an average can cause. With an expansion of services (lifestyle coaching, sports conditioning, Pilates, yoga and online client reminders are on the growth list) and predictions of growth all around, the outlook for personal training is optimistic. This is good for PFTs– and good for their clients, who are inspired to fitness. Patricia Ryan, vice president of education development, has conducted and analyzed IDEA surveys for 9 years.

September 2004 IDEA TRAINER SUCCESS

Client Profile
50 median number of clients company serves

Estimated Experience Level of Clients 41% beginners 43% intermediate 23% advanced Estimated Average Age of Clients 8% 18 years and younger 16% 18