Network. Post on social media. Send emails to your list. Obtain a guest spot on the local television network.
All of these things are commonly employed tasks to be completed in order to grow a successful, fulfilling business. However, at the first-ever IDEA World Club & Studio Summit, the multitude of expert speakers chose to offer attendees one very important and vastly under utilized tool that they use to see success: Pay attention.
Online marketer, Ryan Lee, mystified attendees when he suggested that their best path to success was to get out of the fitness industry. Everyone in the massive room collectively scratched their heads.
“What I mean by that is to look at successful companies outside of the fitness world. What can you learn from Netflix that you can apply to your business?”
Pay attention to what works in other industries to gain inspiration and know-how to help grow your own business, he explained.
The always energetically charged Todd Durkin, owner of Fitness Quest 10 in San Diego and star of the recent NBC reality series, Strong, challenged his fitness industry peers to find a purpose and build a powerful legacy. One of the ways he believes this can be accomplished is “to ask people what their story is and listen to it. We all need to listen better,” he charged.
If you are truly listening to someone, you are better capable of finding ways to help them.
Autumn Calabrese, creator of the 21-Day Fix, found herself one day questioning what she was doing with her life. She had moved to Texas with her husband, but she says that everything “felt wrong.” That feeling was so strong she decided to move back to California. One week later, her life began to shift and all of the dreams she’d hoped to achieve began to come true, including developing a program for BeachBody that was so successful, the company couldn’t keep up with the demand.
FIT4MOM® founder Lisa Druxman told attendees that, after giving birth to her son, she hesitated to go back to work as general manager of a gym.
“I wanted to be a mom first and foremost and I wanted to spend more time with him,” she said. “So, I decided to create a stroller workout that my son and I could do together. I wasn’t looking to start a business; I was looking for a village.”
That workout eventually turned into Stroller Strides, which now boasts thousands of franchises worldwide.
New York Times best-selling author, Lewis Howes, closed the day by sharing with attendees the one thing he does every morning and night that has remarkably impacted his own success: practicing gratitude. When you pay attention to what you’re grateful for, amazing things begin to happen, he said.
Each of these entrepreneurs prove that the simple act of paying attention to your faults, your intuition and heart can lead to epiphanies, breakthroughs and a better understanding of what you need to do to build a fulfilling, meaningful business. So, take a moment and listen deeply to what your heart is telling you to do. That’s where you’ll find the answers you need.
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