American College of Sports Medicine. 1998. Position stand: Exercise and physical activity for older adults. Medicine & Science in Sports & Exercise, 30, 992-1008.
Spirduso, W.W. 1995. Issues of quantity and quality
of life. Physical Dimensions of Aging. Champaign, Illinois: Human Kinetics.
U.S. Bureau of the Census. 1982. America in transition: An aging society. Current Population Reports Series. Washington, DC: U.S. Government Printing Office.
onsidering more than half of the
current older adult population in the United States needs guidance and motivation when it comes to exercise, it’s puzzling that more professional fitness trainers have not yet capitalized on this enormous pool of new clients.
By targeting your fitness know-how and education services on this expanding market, you can increase the size of both your client base and your pocketbook.
As fitness professionals, we understand that we can reap the benefits of a physically active lifestyle well into our senior years. However, do average older adults know they can increase their quality of life simply by incorporating activity into their lifestyles? Do they know that it’s never too late to begin exercising? Do they know that, in fact, exercising will make them stronger, increase their endurance and make activities of daily life (ADL) easier to perform?
One of our jobs as trainers is to educate older adults on the impact of a healthy, active lifest