When Carrie Haines registered for her first IDEA World Convention, in
2002, she had no idea how profoundly that decision would influence her

“The connections I have made through IDEA World have led me to become a
fitness writer, educator, and master trainer for three major fitness
brands,” explains Truckee, California–based Haines, who is also a
fitness program advisor. “Attending IDEA World has opened so many doors
for me professionally and personally. I have met the most incredible
people and built friendships and business relationships that will last a

This year, Haines will add another accomplishment to her resumé as she
heads to L.A. in July to join the team of more than 200 industry experts
sharing insider knowledge on everything from exercise program design and
behavior change to marketing, nutrition, management, and the latest
trends in group and mind-body programming. Haines wants you to
join her. “This industry is constantly changing and evolving, which is
why continuing education is critical to a fitness professional’s
success,” she urges. “All that I’ve learned by attending IDEA
conferences has made me far more valuable and credible as a trainer and
as an educator.”

Read on to find out some of what Haines and other members of IDEA
World’s distinguished faculty have in store.

Electric Education

With more than 370 educational sessions and up to 23 CECs, IDEA World
has more than enough content to fuel professionals from all facets of
the industry. Here’s a small sampling of what you can expect:

Small-group training continues to strengthen its influence on the
fitness landscape, offering fitness pros a chance to help more
people—and make more money—while giving consumers high-quality education
for a lower rate.

  • How to Maximize Revenue From Small-Group Training
  • Cuing, Coaching and Communicating With Small Groups
  • Ramp Up Your Group Training Business With the Functional Movement
    Screen™ (FMS)
  • GAME-ification of Small-Group Training Programs

With the small-group format thriving, presenter Irene Lewis-McCormick,
MS, insists that pros who lead sessions must develop powerful
communication skills. “Performance-based cues are more important than
ever because group training—particularly small-group—is typically a
fee-based experience, and fitness consumers want quality programming as
well as personalized instruction,” she explains.

Lewis-McCormick plans to arm attendees with the cues and communication
tools to create a more successful small-group training experience.

Expand your client reach and target new markets by learning how
to work with niche populations.

  • Functional Power Training for Older Clients
  • 10 Simple Youth Fitness Assessment Solutions
  • Help Your Overweight Clients—Be a Part of the Solution!
  • Solutions for Training Postpregnancy Clients

“Diastasis recti is a natural part of pregnancy, delivery 
and birth
recovery that is often ignored by the medical community,” explains
Kristen Horler, MS, CEO of Inspiring Wellness LLC, who plans to address
the topic in her session “Solutions for Training Postpregnancy Clients”
(with Kylan Pimley). “With the increase in physical activity among women
over the last four decades, it is more important than ever that we
educate fitness professionals on movements that are safe and effective
for strengthening a postpartum client’s core muscles. We have learned [a
successful approach] from our 15+ years of professional fitness
experience with postpartum women, and from working with physical
therapists who specialize in women’s health and wellness.”

Over the past several years, nutrition has become a prominent
focus in helping individuals achieve long-term results.

  • Get the Most Out of Your 60 Minutes—Nutrition Strategies for Before,
    During and After Exercise
  • Protein Overload: Are You Eating More Than You Need?
  • The Cost of Getting Lean—Is It Really Worth the Tradeoff?
  • Rebranding Exercise: It’s Not About Weight

“What is the optimal amount of protein to eat? Sounds like a practical
question,” says Christopher Gardner, PhD, professor of medicine at
Stanford University. “In practice, many Americans seem to currently
believe that the simplest answer is ‘more.’ Unpacking the question and
addressing as many different perspectives as possible will be my focus
when I present an engaging combination of science and humor to tackle
this question.”

There’s no getting around it—people are feeling stressed by life’s daily
demands. Help spread well-being by upgrading your mind-body know-how.

  • Functional Healing
  • Heavily Meditated and Highly Motivated—Meditation for the Fitness Mind
  • Fast Track Feldenkrais® for the Fitness Professional
  • Groundplay: Explore Traditional Pilates Techniques

“For as long as I can remember, the fitness industry has talked about
the mind-body connection, yet as fitness professionals we spend the
majority of our hours training the body from the neck down,” educator
Petra Kolber says. “Science is now proving that our thoughts contribute
much to our success or failure. In my session ‘Heavily Meditated, Highly
Motivated,’ you
will learn the science of what happens to the brain when

you meditate, how meditation impacts your health, and how you can
introduce meditation to your clients in a nonthreatening and accessible

Building a business requires more than a thorough understanding of
anatomy and physiology. Learn the most effective strategies to maximize
profits and growth.

  • Build a Stronger Business and Life in 12 Months—Work Smarter, Not
  • Package and Sell Your Fitness Expertise Online
  • Strategize Your Social Media With Six Steps to Success
  • Fit Biz 101: Flex Your Marketing Muscle to Grow, Retain and Succeed

Amanda Vogel, MA, founder of Active Voice, believes that one of the gaps
in business growth is an effective social media campaign. She says,
“Many people are missing the big picture of what they actually want to
achieve on social media—and how to do it.”

Vogel plans to bring that big picture into focus in her session,
“Strategize Your Social Media With Six Steps to Success.” “Knowing what
your plan is on social media serves three important purposes: You save
an enormous amount of time and resources; you develop a clear sense of
what and when to post on social media (and why you’re posting it); and
you gain insight about whether you’re reaching your business goals
through measurable outcomes.”

Exclusive Experiences

IDEA World is always brimming with energetic activities that create a
well-rounded and unforgettable experience. Check out some of the
thrilling special fitness events taking place this July:

IDEA World Challenge Arena, Fueled by Gatorade® and Propel®

Take a break from learning, and step into the Challenge Arena, where
you’ll have a variety of chances to put your skills to the test.

  • Go for gold as you aim to outmuscle other attendees during a set of
    grueling fitness challenges at the IDEA Summer Games, Powered by SPRI®
  • .

  • Experience the EPIC Series Challenge, the first-ever functional
    obstacle course featuring more than a dozen fitness challenges, plus
    cardio and plyometric routines.
  • Don’t miss Body Weight Match-Up, a supercharged lunchtime body
    weight–only workout.

IDEA World Showcase Room

Experience high-energy concert-style shows and workouts that feature
your favorite fitness personalities.

  • 22-Minute Hard Corps, with Tony Horton
  • 7-Day Jump Start Body Weight Workout, with Natalie Jill
  • BODYSHRED™, with Jillian Michaels
  • POP Pilates® Showcase Party! with Cassey Ho
  • The Real TD Boot Camp Experience, with Todd Durkin
  • Inspiration Medals

    Throughout the fitness event, you will have lots of opportunities to put your
    physical and mental prowess to the test and win a coveted Inspiration

    For more information, see www.ideafit.com/world.

Join the New IDEA World Club & Studio Summit

Running a fitness club or studio can be arduous. That’s why IDEA has created a brand-new, intensive program designed specifically to help club and studio owners, managers and operators learn the secrets and strategies industry leaders have used to build prosperous businesses. The 4-day IDEA World Club & Studio Summit will feature

  • educational sessions that will equip you with the skills and motivation you need to transform your business and life;
  • guidance from over 20 of the most forward-thinking entrepreneurial innovators on how to exponentially grow your business;
  • an inspiring keynote and breakout session from Jack Canfield, MS, originator of the Chicken Soup for the Soul® series, that guarantees you greater levels of peak performace and success in all areas of life; and
  • networking and social opportunities with like-minded leaders that can help to expand your business in new ways.
IDEA World Nutrition & Behavior Change Summit

An exercise-only approach can limit client successes. Fitness professionals who also employ nutrition and behavior change strategies provide clients with the best possible avenue for achieving and maintaining goals for the long term. To address these issues, IDEA has rounded up some of the top minds in food and behavior change for the first-ever IDEA World Nutrition & Behavior Change Summit. This exclusive 1-day event will provide attendees with the tools and application strategies to positively influence client health.

“The fitness landscape is changing fast,” says John Berardi, PhD, co-founder of Precision Nutrition. “Just a few years ago fitness pros were told to only talk exercise with clients. Now, helping clients with food, sleep, stress and lifestyle is expected. The only problem? Most fit pros don’t yet understand the basics of how people actually change. And to be relevant in the next 10 years, they’re going to have to learn. This summit is a massive step in that direction.”

Berardi will share strategies he has used to help more than 45,000 clients change their approaches to food and lifestyle.

In “Change Anything and You Change Everything,” Stacey Nelson, EdD, seniorconsultant for VitalSmarts, plans to help attendees “crack the code of failure for diet and behavior change.”

“The new science of personal change can give you the tools to help your clients create sustainable and lasting change by overcoming the willpower trap; learning how to become both the scientist and the subject; and engaging six sources of influence,” says Nelson.

Here’s the full list of the content that will be featured at this summit:

  • Change Anything and You ChangeEverything, with Stacy Nelson, EdD
  • The Power of Food—Wisdom From the World’s Leading Experts, with David Eisenberg, MD; Yoni Freedhoff, MD;Christopher Gardner, PhD; and DavidKatz, MD
  • The Diet Fix: Why Diets Fail,with YoniFreedhoff, MD
  • BE the Solution: Transformation Depends on US, with David Eisenberg, MD
  • The Art of Nutrition and Health Coaching: How to Change Lives and Your Business, with John Berardi, PhD; Natalie Digate Muth, MD, MPH, RDN, FAAP; Margaret Moore, MBA;and Holly Wyatt, MD
Secrets and Strategies for Business Success

The IDEA Success Academy is back for a second year. Don’t miss the chance to learn how some of the top entrepreneurs in the fitness industry built wildly profitable and influential brands.

“It is said that ÔÇÿthoroughbreds like hanging out with thoroughbreds,’” muses Todd Durkin, MA, owner of Fitness Quest 10, in San Diego. “They don’t like hanging out with donkeys. The IDEA Success Academy is going to be a room full of ÔÇÿthoroughbred’ fitness industry professionals who have years of experience, expertise and knowledge in many different areas of fitness and business. I am as excited as any- one to be part of what will be a tremendous experience!”

Chris Freytag, founder of Get Healthy UTM, is eager to offer everything she’s learned from her 20+ years in the fitness industry about how to create an online brand. “I plan to share as much as I can about my journey into the digital world of health and fitness and how and why I do what I do,” she explains. “I want to share what I know about creating a brand online and how to overcome any obstacles that are keeping you from moving forward.”

Check out this stellar lineup:

  • Seven-Figure Laws of Leadership, with Ryan Lee, online marketer,best-selling author and national presenter
  • Define Your Purpose & Legacy, with Todd Durkin, MA, best-sellingauthor and network television celebrity trainer
  • The School of Greatness—Hustle, Passion, Focus and Vision, with Lewis Howes, New York Times best-selling author of The School of Greatness
  • Market to the Masses and Change Millions of Lives, with Chris Freytag, TV personality and online marketer; Natalie Jill, social media star; and Cathe Friedrich, online marketer and star of over 200 exercise videos
  • High Performance Tips—Dominate Business and Life, with Randy Hetrick, inventor and CEO of TRX®
  • FIX Your Life With Passion and Persistence, with Autumn Calabrese, celebrity trainer and creator of Beachbody®’s 21 Day Fix®
  • Become the Expert and Explode Your Brand, with Sara Gottfried, MD, Harvard-trained MD and New York Times best-selling author
The Secret Ingredient to an Incredible Career: People

Cassey Ho, creator of POP Pilates, has developed a massive following because she took the time to listen and connect with others.

Ho explains, “People relationships are what life is about! In business, I think it’s a critical mistake to constantly focus on what you’re selling and how to make money. If you shift your energy toward how you can design a great product or service that will actually help people, the business will grow so much faster and [become much] stronger.”

She began her fitness career in college in Los Angeles as a part-time Pilates instructor. Upon graduation, she received a job offer on the East Coast and decided to post a sample workout on YouTube asa thank-you to her devoted class participants. That simple act resulted in a booming business. “A small gesture of love back in 2009 snowballed into so much more love worldwide, thanks to YouTube andthe Internet,” she says. “In order for all of us to thrive, we need kind, inspiring people around us who can make us laugh. After all, what’s life without the people you love?”

Aside from creating a devoted following, Ho has developed a POP Pilates certification and a clothing line. “Life works in funny ways,” remarks Ho. “It throws you around and makes you feel like you’re hopeless, directionless and confused. But what I’ve learned is that you’ve got to slow down and listen. Listen to your heart because it knows the way.”

Ho will share her infectious energy in the IDEA Showcase Room and promises her POP Pilates Showcase Party will be an unforgettable experience. “Let’s just say that it’s going to be the best POP Pilates concert—I mean class—ever! Show up in your sassiest fitness fashion, and let’s get that ballroom poppin’ like we at da club!”

She will also host a POP Pilates certification during the IDEA World postconference sessions.

Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

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