Personal Trainers: Add Power to Your Purpose

Enhance the success of your clients and your business by attending the IDEA® Personal Trainer Institute, February 25-28 in Alexandria, Virginia, or April 14-17 in Seattle.

By Ryan Halvorson
Dec 13, 2015

If knowledge is power, then the IDEA Personal Trainer Institute is like
a windmill farm of education. For the past many years, personal
trainers, training managers and entrepreneurs have come to this
knowledge hub to learn from the industry’s top change agents and to gain
the inspiration, insight and purpose it takes to enjoy a
fulfilling and financially rewarding career.

It is important that personal trainers consistently educate themselves
to stay current, bring out the best in their clients, and create a
long-lasting and fulfilling career,” advises Mike Z. Robinson, owner of
MZR Fitness in San Luis Obispo, California, and 2015 IDEA Personal
Trainer of the Year. I wouldn’t be where I am now if I didn’t
constantly make every possible effort to educate and challenge myself to
become not only a better fitness professional but also a better person.
The IDEA Personal Trainer Institute provides cutting-edge information
for fitness pros of all levels [so they can] find the X factors in
maximizing the client experience and also growing their career and

Whether you want to pick up new programming ideas for small-group
training, learn the ins and outs of developing a profitable online
training business or open your own facility, the IDEA Personal Trainer
Institute’s renowned faculty will share with you everything you need to
know to achieve your goal.

  • Do you experience difficulty in guiding clients toward real, lasting
    change? James Beauchemin, PhD, senior staff therapist for Ohio State
    University, will present what he calls “solution-focused wellness
    coaching.” “This model integrates specialized principles and
    techniques that will help clients achieve balance across multiple
    domains, including social, physical, emotional, intellectual and
    spiritual wellness,” he explains.
  • Marc Bubbs, ND, will discuss research showing that men today have
    significantly less testosterone than they did decades ago. Trainers
    and coaches will learn about common exercise and nutrition mistakes
    that cause testosterone “leaks” and what can be done to correct those
    mistakes, says the author of The Paleo Project: The 21st Century
    Guide to Looking Leaner, Getting Stronger and Living Longer.
  • Fascia continues to reign as a hot topic and one that ViPR™ inventor
    Michol Dalcourt plans to shed new light on. “We are becoming more
    aware of the role and behaviors of fascia (fibrous connective tissue
    matrix) and its importance in movement function,” he says. “What is
    less clear, however, are guidelines around how to train and influence
    adaptation through this all-important structure.” Dalcourt will
    address this issue and provide fascia-focused movement options to
    integrate into client training programs.
  • Do you feel you’re spinning your wheels and you can’t get ahead in
    business? Vito La Fata, owner of Fitness Profit Systems, will share
    six ways to become a more productive, influential and successful

Conference Highlights

Killer content is only part of the overall IDEA Personal Trainer
Institute experience. You will have the opportunity to earn up to 21
CECs (4–8 additional CECs with preconference sessions); mix and mingle
with fellow fitness professionals; and take advantage of discounts on
the latest, greatest education and equipment offerings from your
favorite companies.

Note these two special events:

  • At Thursday night’s Opening Session, “Set Your Career on Fire!,” Trina
    Gray, owner of the Bay Athletic Club in Alpena, Michigan, will
    moderate a panel discussion featuring industry leaders Shannon Fable,
    Brent Gallagher, MSS, Brett Klika and Ashley Selman. These successful
    veterans will share tips for opening a new facility, developing a
    successful team, writing a book and more. They’ll also share insider
    secrets, mistakes they’ve made and their predictions for the future.
  • On Friday night, Networking Happy Hour will be your ideal chance to
    chat with fellow attendees and fitness conference sponsors.

A few other highlights from this year’s program:

  • 10 concise training routines, including 50+ exercises designed
    specifically for training the anaerobic “explosive” energy systems
  • a step-by-step process to double and even triple per-hour revenue with
    small-group training
  • emerging technologies and how you can use them to 
benefit your
    clients and your business
  • the latest research on stress and inflammation and how diet, exercise
    and stress-coping mechanisms impact quality of life
  • strategies for maximizing social media success, including dos and
    don’ts for popular platforms and how to develop eye-catching content
  • coaching and screening techniques to enhance business growth and
    increase retention
  • nutrient timing and exercise protocols that will make a 
    difference in your female clients’ physique
  • Tools for Success

    No matter what your goal or interest is, the IDEA Personal Trainer
    Institute offers the education to meet your needs. The program covers
    everything from corrective exercise and high-intensity interval training
    to lead generation and staff management must-dos.

    Here is a sampling of what you can gain from this year’s educational

    Advanced Movement Strategies

    • Learn how to bulletproof the back with hip decoupling.
    • Find ways to balance corrective exercise and fitness training.
    • Understand the secrets of injury prevention for runners.
    • Employ exercise selection based on movement screening.

    Business Boosters

    • Learn what it takes to build your dream fitness facility.
    • Implement multiple streams of revenue for a better bottom line.
    • Build a successful business with proven social media strategies.
    • Get online fast and develop off-the-floor income.

    Boomers/Older Adults

    • Learn how to slow the aging process with science and movement
    • Utilize functional movements to minimize age-related dysfunction.

    Research and Science Behind Popular Training Protocols

    • Learn how training fascia can enhance client success.
    • Understand today’s common myths and misconceptions in exercise.
    • Explore the benefits of implementing eccentric exercise in client
      training programs.
    • Learn the new rules of high-intensity interval training.

    Food and Nutrition

    • Build a kitchen in your facility and expand client nutrition know-how.
    • Learn 10 eating strategies to get even the pickiest clients out of a
    • Understand the real science behind sugar.
    • Explore nutrition strategies for muscle hypertrophy and strength.
    • Help female clients meet changing diet needs.

    Specific Populations

    • Learn to train peri-, pre- and post-menopausal women.
    • Develop exercise strategies for the entire family.
    • Understand the most useful youth fitness assessment strategies.
    • Debunk your female clients misconceptions about fat loss.
    • Create a core-conditioning program for overweight clients.
    • Help female clients ease the transition into menopause.

    Client Coaching

    • Learn the seven most important skills for becoming an effective coach.
    • Teach behavior change through exercise.
    • Understand how to use neural adaptive training to help clients move
    • Personalize training even in a group environment.
    • Improve your communication skills by learning the art 
of intelligent


    Alexandria, Virginia

    February 26-28, 2016

    Preconference: February 25, 2016
    Advance registration deadline: January 22, 2016—Save $50! Headquarter hotel: Hilton Alexandria Mark Center, 5000 Seminary Rd., Alexandria, VA 22311; (703) 845-1010, (800) Hiltons,
    Special IDEA room rate: Single/double: $129; triple: $149; quad: $169,
    plus applicable state and local taxes—currently 11.5% plus $1 daily per room. Subject to change. This rate is based on availability and is valid until February 2, 2016 (cutoff date). The rate can include up to 3 days prior and 3 days after the fitness event, depending on availability. Be sure to mention the IDEA Personal Trainer Institute to get the special rate.



    Ryan Halvorson

    Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

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