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In her new book, No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness (AMACOM 2015), leading motivation researcher Miclelle Segar, PhD, explains the science and method for helping people rebrand exercise to keep themselves motivated. Segar shared the following evidence-based tips for fitness professionals with IDEA Fitness Journal:
- Help people focus on the immediate ways exercise can enhance their daily lives rather than emphasizing future benefits like better health. Immediate rewards are more motivating.
- Encourage people to exercise in ways that feel good to them. Neuroscience shows that people continue to want what they like.
- Teach people that consistency is more important than perfection. Learning how to exercise even when life throws a curve ball is important for lifelong maintenance.
Segar directs the Sport, Health, and Activity Research and Policy Center at the University of Michigan, Ann Arbor.
To learn more about her research and her book, go to http://michellesegar.com.
Shirley Eichenberger-Archer, JD, MA
Shirley Archer, JD, MA, is an internationally acknowledged integrative health and mindfulness specialist, best-selling author of 16 fitness and wellness books translated into multiple languages and sold worldwide, award-winning health journalist, contributing editor to Fitness Journal, media spokesperson, and IDEA's 2008 Fitness Instructor of the Year. She's a 25-year industry veteran and former health and fitness educator at the Stanford Prevention Research Center, who has served on multiple industry committees and co-authored trade books and manuals for ACE, ACSM and YMCA of the USA. She has appeared on TV worldwide and was a featured trainer on America's Next Top Model.
