This month we are delighted to introduce you to the professionals at IDEA who work tirelessly to develop continuing education, cutting-edge experiences and essential business tools to make you successful. We want to show you the faces of those whose drive and creativity bring you this magazine and the other IDEA publications you value; the incredible events you love to attend; the educational products from which you earn CECs; and the stellar inspired service of specialists dedicated to delivering whatever you need from us.

We are proud and privileged to serve you, and we invite you to reach out to us directly if you ever need help. Enjoy the photo essay of our fun team shoot back in late November in “Team IDEA, At Your Service!”

We also bring you our first-ever A-to-Z Equipment Guide. We organized it a bit differently than you might imagine. Rather than lead with equipment, we reverse-engineered the list to match our philosophy that the style of training or the special need of your client most often drives the equipment or programming that’s needed. We hope you’ll fi nd the guide useful whether you’re expanding your equipment inventory, building a wish list to open a business or just rounding out your specialty skills.

Elevate Your Career; Live Your Passion!

All that said, we are excited to tell you that IDEA’s event season is upon us! There is still time to get your game on and register for either IDEA® Personal Trainer Institute SOUTH in Dallas, March 7–10, or IDEA® Personal Trainer Institute EAST in Alexandria, Virginia, April 4–7.

Your purpose as an impassioned personal trainer, manager and owner is to deliver life-changing fitness experiences for your clients. It’s also up to you to invest in yourself so that you can become the fitness leader your community deserves. The best way to do that is to surround yourself with people who have already succeeded and can show the way.

That’s the opportunity you have at the IDEA Personal Trainer Institute—the only major educational event that teaches pros from all corners of the industry how to turn their jobs into fulfilling and financially rewarding careers. There is no time like the present to lay the groundwork for an amazing path.

Learn more at, or call 1-800-999-4332, ext. 7, for assistance from an Inspired Service representative.

On behalf of our talented team,

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Sandy Todd Webster





Sandy Todd Webster

Sandy Todd Webster is the editor in chief of IDEA’s award-winning publications. She is Precision Nutrition Level 1 certified and is a Rouxbe Certified Plant-Based Professional cook.

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