“Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody.” —Henry W. Longfellow
romoting your services doesn’t end when you gain a new client. You
have to keep that client! And you have to keep looking for new customers because personal training is characterized by a turnover in clients. “Internal” promotions may be directed to your current clients
or to potential clients within your current business location.
Following are six practices that all personal training businesses can use to gain exposure for their services. It doesn’t matter whether you are in a studio, club or clients’ homes.