PODCAST!: Jade Teta, co-founder of Metabolic Effect and co-author of The Metabolic Effect Diet: Eat More, Work Out Less, and Actually Lose Weight While You Rest (Harper 2011), shares how he turned a small three-person boot camp into a million-dollar, multi-media company. He discusses his successes, pitfalls and the advice he has for other business owners on how to build a standout brand.