What’s the key word for personal training businesses this year? Referrals.
Referrals to those with specialized skills, whether another trainer or dietitian. Referrals from physiotherapists and physicians.
Referrals emerged as the theme among trainers interviewed in this year’s poll of trainers from around the United States and Canada. IDEA’s fifth poll of trainers, this year’s Trendwatch report offers various snapshots of what is working and not working across a spectrum of 11 personal training businesses.
Additional keys turning on the business for trainers are:
And all these keys are being turned by referrals.
While the majority of clients may still be “average healthy adults,” growth is coming primarily from clients with special medical or postrehabilitation needs. Clients with medical needs seek
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