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IDEA Helps First Lady Shatter Record

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On October 11, 2011, you may have felt the earth shake—and it had nothing to do with a natural seismic event.

As part of her Let’s Move! campaign to fight childhood obesity, First Lady Michelle Obama urged all Americans to join her in an attempt to break the Guinness World Record for the most people performing jumping jacks in a 24-hour period. And they did it! The previous record was set by 20,000 people. An astonishing 300,265 people across the nation helped Mrs. Obama break the record and make history—while shining a spotlight on the childhood obesity epidemic.

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Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.

Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

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