How to Build a Better Digital Marketing Campaign

By Ryan Halvorson
Mar 3, 2016

Are you maximizing your digital marketing potential? Reach Beyond Marketing is seeing these trends:

  • Spending on digital tactics in lieu of traditional marketing efforts will continue to increase, with digital marketing becoming the default.
  • Your brand’s information and advertising must be mobile-friendly to keep up with a fast-paced customer base.
  • Personality is paramount. A Chief Marketing Officer Council survey conducted in 2015 said that 43% of marketers attribute higher conversion rates to personalization.

The marketing and digital communications agency offers these tips for staying relevant:

  • Embrace social media as a standard way to target your audience. Social media is not an optional channel; your presence needs to be planned and executed.
  • Invest in video and visual messages. Data from a recent Cisco Systems study estimated that consumer video will account for 80% of all Internet traffic by 2019.
  • Optimize your content. It will set you apart from the competition and help you develop a strong relationship with your consumer.
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Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

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