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Crafting the Exercise Class Proposal

Instructor

By Catherine L. Tully Distinguish yourself as a professional.

Crafting the Exercise Class Proposal
You’ve reached a point in your career where you are comfortable with your knowledge, skills and ability to motivate. Everyone describes you as adaptable, outgoing and consistent. You’ve been around long enough to have your own style and, thanks to ideas you came up with while attending fitness conventions, you have a particular class you’d like to teach. This class is hip, hot and happening– but not intimidating. It combines all the elements of a good group exercise class and you know it would entice club members. However, you are a relatively new name, and local fitness directors aren’t compelled to listen to your pitch. Accepting this as your lot in life would be easy; instead, portray yourself as reliable, professional and prepared by presenting your ideas formally. Writing a class proposal makes a difference when marketing your class. It not only distinguishes you but also gives potential employers a clear and detailed description of your class. Few instructors take the time and trouble to submit their ideas in writing. The person reviewing your material will see that you are organized and professional, which can put you a step ahead of the competition and get your class on the schedule. Although a proposal takes a little time to write, it organizes your class setup and can be used repeatedly to market your class to different clubs. A good proposal package includes a cover letter, proposal and r



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