ACE Letter from Scott Goudeseune

By IDEA Authors
Feb 16, 2017

Dear ACE Family,

February is American Heart Month, and we all have a role to play in helping to raise awareness of our nation’s leading cause of death.

For my part, I’m very proud to say that ACE has been working side by side with the American Heart Association, not just to bring awareness to the dangers of cardiovascular disease—which encompasses heart disease, stroke and high blood pressure—but to create actionable steps that can set our country on a path to move past our physical inactivity epidemic. By working together, we have made great strides in advocating that exercise professionals like you be part of an integrated healthcare solution—with the hope that anyone who can benefit from more physical activity is able to do so in a safe and effective manner.

In addition, I was recently appointed chair of the Campaign to End Obesity, and a large part of my new role is to bring together thinkers and leaders from across industry, academia and public health in order to help decision-makers implement smart policies that will reduce, and even reverse, our nation’s obesity epidemic. Of course, including exercise professionals and health coaches like you as part of the solution is always the first thing I suggest in any conversation about overcoming the inactivity epidemic.

Much of this work often takes me to Washington, D.C., and when I’m there, one of my favorite activities if I get some time to myself is taking long walks through the city. Not only is it endlessly fascinating to walk past the White House, the Washington Monument and all the great sites of D.C., but it’s also wonderful exercise, and serves to remind me that physical activity need not be grueling to be effective. Although I enjoy HIIT as much as the next person, sometimes it’s nice to just take a walk.

So if you do nothing else for American Heart Month, take a walk—and bring along a friend!

How do you plan on raising awareness for American Heart Month? Let me know at [email protected] org or on Twitter @ACEOscott.

Now let’s get people moving.

Scott Goudeseune
President and CEO

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IDEA Authors

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