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A New Voice for Fitness Entrepreneurs

Goodbye IDEA Trainer Success.

For the past 13 years, IDEA Trainer Success has kept personal training business owners and entrepreneurs informed and engaged in an industry that has grown exponentially. Readers have benefited from the many insights from experts who have shared insider information on sales and marketing, operations, leadership and technological advances. Now it is time to transition to a new content experience for an evolving market and readership.

This will be the last issue of IDEA Trainer Success, and we are proud of the high-level content this publication has provided. We are excited to launch a new voice for the business and leadership-minded fitness professional: IDEA Fit Business Success. This new publication will focus on meeting the resource needs of the contemporary fitness entrepreneur by providing high-level sales tips, financial goal-setting guidelines, staffing advice, and information about the best ways to integrate technology into the fitness facility environment.

Look for the first issue of IDEA Fit Business Success in August.


Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.

Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

When you buy something using the retail links in our content, we may earn a small commission. IDEA Health and Fitness Association does not accept money for editorial reviews. Read more about our Terms & Conditions and our Privacy Policy.


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