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Boost Your Fitness Business This Holiday Season: How to Use ChatGPT to Keep Clients Engaged and Motivated

By Ted Vickey, MBS / December 9, 2024

The holiday season is a unique challenge for fitness professionals. Clients’ routines are disrupted by travel, social gatherings, and holiday indulgences, which often leads to inconsistent training schedules and wavering motivation. On top of that, fitness pros themselves are juggling their own holiday responsibilities while trying to maintain business momentum. It’s easy for things to…

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Digital fingerprint to illustrate identity theft

Protect Personal Information From Identity Theft

By Patricia Ryan, MS / June 6, 2023

You can help yourself and clients avoid becoming victims of identity theft by making cybersecurity a routine part of your work.

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Lock to represent cybersecurity

Cybersecurity Tips and Strategies

By Patricia Ryan, MS / March 7, 2023

Outsmart the scammers with these risk management tools and techniques that will help you improve your cybersecurity.

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Person text messaging

Text Messaging Can Boost Daily Walking

By Shirley Eichenberger-Archer, JD, MA / April 1, 2022

Sending frequent text messaging about walking can increase the recipient’s daily steps, according to a study.

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Online Fitness Platform Lubbdubb

Online Fitness Platforms for Freelance Fit Pros

By Shirley Eichenberger-Archer, JD, MA / June 7, 2021

With the pandemic, many fit pros rose to the occasion by providing online fitness platforms that offered business tools to improve training.

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Fitness tracking app for smart fitness clothes

Are You Ready For Smart Workout Clothes?

By Shirley Eichenberger-Archer, JD, MA / May 10, 2021

A research breakthrough increases the likelihood that sensors in smart workout clothes will soon provide valuable performance data.

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Youth fitness program

Youth Fitness Gets Boost During COVID-19

By Joy Keller / March 4, 2021

The Cooper Institute now offers a free online tool for youth fitness, The FitnessGram Playground, to improve kids’ physical fitness and mental well-being.

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