supporting clients

Failure: It’s the problematic F-word that the fitness industry rarely cares to discuss. We’ve all experienced failure to one degree or another—and so have our clients. But you’d hardly know it. After all, this is an industry where being positive and motivating is our specialty. We push success, and we push it hard, leaving little room for clients to feel accepted and supported during periods of low success or even spectacular failure. Some people who fall off the workout wagon might simply feel safer fading away from fitness rather than answering to a trainer with a staunch #noexcuses attitude.