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Failure in the Fitness Industry

Can You Benefit From Failure?

By Amanda Vogel, MA / September 21, 2018

Failure: It’s the problematic F-word that the fitness industry rarely cares to discuss. We’ve all experienced failure to one degree or another—and so have our clients. But you’d hardly know it. After all, this is an industry where being positive and motivating is our specialty. We push success, and we push it hard, leaving little room for clients to feel accepted and supported during periods of low success or even spectacular failure. Some people who fall off the workout wagon might simply feel safer fading away from fitness rather than answering to a trainer with a staunch #noexcuses attitude.

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Group of seniors together for social support

Social Support and Seniors

By Maria Luque, PhD, MS, CHES / December 8, 2017

Fitness pros working with seniors deal with the physical and cognitive losses of aging every day. But what about the social support losses?

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