marketing Archives - IDEA Health & Fitness Association

What’s in Your Tech Stack?

By Ted Vickey, MBS / March 14, 2022

Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.

By Shannon Fable / March 14, 2022

This article explores the ins and outs of self-promotion and explains how to make it work for your business.

By Matthew Kadey, MS, RD / September 7, 2021

Individuals with obesity tend to be more swayed by food marketing—but when their weight drops, so does their responsiveness to marketing.

By ... / June 8, 2021

As a business coach for gym owners, I’ve taught this to many of my clients who have used this method with similar success as noted above.

By Anna Renderer La Fata, MS / December 15, 2020

Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.