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IDEA Career Success Workshop – Biz Basics as an Entrepreneur

By IDEA Editorial Staff / March 20, 2025

As part of our ongoing series; IDEA’s Career Success Workshop, let’s discuss Biz Basics. What are the basics to being successful as a Fit Pro? In this article, we approach the topic from the perspective of an entrepreneur, someone who has started their own fitness business. If you’d like to consider the topic as an…

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IDEA Career Success Workshop – Biz Basics as an Employee

By IDEA Editorial Staff / March 17, 2025

As part of our ongoing series; IDEA’s Career Success Workshop, let’s discuss Biz Basics. What are the basics to being successful as a Fit Pro? In this article, we approach the topic from the perspective of a gym or facility employee. If you’d like to consider it as an entrepreneur, check out THIS article! Even…

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Generating More Leads: Essential Strategies for Personal Trainers

Generating More Leads: Essential Strategies for Personal Trainers

By Vivian Griggs / September 16, 2024

Being a personal trainer is one of the most rewarding careers out there. I’ve worn many hats in the fitness industry; from group exercise instructor, manager, sales, club owner, and operator to consultant. But there’s nothing quite like being a personal trainer. Helping clients achieve their health and fitness goals brings an unparalleled sense of…

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Group Fitness Marketing

Group Fitness Marketing and Social Media

By Sarah Kolvas / March 20, 2024

Group fitness pros share insightful tips for mastering marketing and social media to build your classes and brand.

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Food marketing billboard

Food Marketing Effectiveness and Weight

By Matthew Kadey, MS, RD / September 7, 2021

Individuals with obesity tend to be more swayed by food marketing—but when their weight drops, so does their responsiveness to marketing.

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