marketing Archives - IDEA Health & Fitness Association

5 Ways GymNet is Empowering Personal Trainers in the Digital Era

By ... / June 30, 2023

Remaining competitive in the personal training industry requires embracing solutions to acquire new clients while not compromising on price.

By Jessica H. Maurer / December 13, 2022

Often people are searching for connection and camaraderie, which can be found and nurtured through building community in your business.

By Lawrence Biscontini, MA / December 13, 2022

The key to seeing and seizing new dimensions—or to dimensionalize your fitness business—lies in embracing a growth mindset.

By Ted Vickey, MBS / March 14, 2022

Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.

By Shannon Fable / March 14, 2022

This article explores the ins and outs of self-promotion and explains how to make it work for your business.

By Matthew Kadey, MS, RD / September 7, 2021

Individuals with obesity tend to be more swayed by food marketing—but when their weight drops, so does their responsiveness to marketing.

By ... / June 8, 2021

As a business coach for gym owners, I’ve taught this to many of my clients who have used this method with similar success as noted above.

By Anna Renderer La Fata, MS / December 15, 2020

Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.