marketing
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IDEA Career Success Workshop – Biz Basics as an Entrepreneur
As part of our ongoing series; IDEA’s Career Success Workshop, let’s discuss Biz Basics. What are the basics to being successful as a Fit Pro? In this article, we approach the topic from the perspective of an entrepreneur, someone who has started their own fitness business. If you’d like to consider the topic as an…
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IDEA Career Success Workshop – Biz Basics as an Employee
As part of our ongoing series; IDEA’s Career Success Workshop, let’s discuss Biz Basics. What are the basics to being successful as a Fit Pro? In this article, we approach the topic from the perspective of a gym or facility employee. If you’d like to consider it as an entrepreneur, check out THIS article! Even…
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Generating More Leads: Essential Strategies for Personal Trainers
Being a personal trainer is one of the most rewarding careers out there. I’ve worn many hats in the fitness industry; from group exercise instructor, manager, sales, club owner, and operator to consultant. But there’s nothing quite like being a personal trainer. Helping clients achieve their health and fitness goals brings an unparalleled sense of…
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Group Fitness Marketing and Social Media
Group fitness pros share insightful tips for mastering marketing and social media to build your classes and brand.
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Dimensionalize Your Fitness Business
The key to seeing and seizing new dimensions—or to dimensionalize your fitness business—lies in embracing a growth mindset.
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What’s in Your Tech Stack?
Building a tech stack, or the combination of technologies you use to run your business, can be relatively simple with a little research.
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Simple Steps to Self-Promotion
This article explores the ins and outs of self-promotion and explains how to make it work for your business.
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Food Marketing Effectiveness and Weight
Individuals with obesity tend to be more swayed by food marketing—but when their weight drops, so does their responsiveness to marketing.
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How to Get 397 Leads in 13 Days
As a business coach for gym owners, I’ve taught this to many of my clients who have used this method with similar success as noted above.
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Low-Budget Marketing Strategies
Strategically use social media to build an audience, land buyers and craft a stronger influence in the new social retail economy.
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