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Raqisa fitness business

Fitness Business Challenge and Triumph

By Joy Keller / February 2, 2022

Photo credit: Deb Fuller Bettencourt   How did the pandemic affect your fitness business? What did you do to rise above and continue to reach and teach your clients? If you’re still trying to find your way, take a cue from one IDEA member’s success and learn three ways she expanded her new business during…

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Niche Marketing: Not for Every Fitness Business

By Sandy Todd Webster / September 22, 2021

Niche marketing doesn’t work for everyone. Case in point? Mike Z. Robinson, 2015 IDEA Personal Trainer of the Year and founder/owner of MZR fitness in San Luis Obispo, California, has purposefully avoided the trend of super specializing with his client population.

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Return to work safely

Return to Work: Prepare Your Staff

By Joy Keller / June 2, 2021

Are you ready to return to work? Don’t reopen without carefully considering the needs of your staff. They are your customers too!

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Woman wearing face mask post-pandemic at gym

Post Pandemic Rush to Work Out?

By Joy Keller / May 12, 2021

Are people ready to come out of hibernation and take their post-pandemic self-care to the next level? Yes, according to a recent survey.

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