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Now, more than ever, your clients will expect the most thorough cleaning strategies to help them feel at ease when they finally start to return to your studio or gym.
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Many fitness facilities are leading the way as they reopen. Here’s how they’re managing the capacity challenge post COVID-19.
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There are certain initiatives we can all take—from marketing campaigns to online classes—to stay engaged with customers and continue to bring in potential clients even if they can’t meet with us face-to-face. Coronavirus may have closed our doors, but it doesn’t mean our businesses have to close. With the help of our fellow fitness businesses, we’ve compiled a variety of ways to keep our members connected and revenue coming in.
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The coronavirus (or COVID-19) has upended our lives. During this trying and unsettling time, community is more important than ever. How can you stay connected with your clients and keep up the sense of camaraderie you’ve worked so hard to create? A great way is to post prerecorded workout videos or live stream your fitness classes.
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Automation is the key to efficiency and consistency—especially when it comes to marketing. Yes, you are better off sending some emails and texts as one-off campaigns (think monthly newsletters, event announcements, and schedule updates), but you can—and should—automate most of your day-to-day marketing communications. The good news is Mindbody Marketing Suite helps you do both; easily build customized campaigns and send targeted automations to prospective and existing clients.
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To be “well” means seeking a state of physical, mental, and social well-being. Wellness is a lifelong effort, and fitness is a part of the quest. There are multiple dimensions of wellness—including physical, emotional, intellectual, spiritual, environmental, social, and occupational. It turns out that when you work out, you’re not only boosting your physical wellness but other dimensions as well. As part of the Mindbody Wellness Index, we asked more than 20,000 Americans from 50 major U.S. cities about their fitness habits. We learned which cities are most dedicated to fitness, how often they’re getting their sweat on, and what forms of exercise they want to try next.
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Do you have a 2020 vision?
Do you have a clear view of what you’re going to do in the new year to grow your business even more?
As 2019 closes, it’s important to take stock. What can you improve to ensure a higher-quality customer experience and more revenue in 2020?
Let’s take a look at four areas that impact your business going ahead so you set yourself up to succeed.
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You know the work it takes to get a new customer in the door. You’re spending money on marketing, time making sure your website listings are right, and energy on promotions and intro offers to get the word out. It’s not easy. But remember—it costs less to keep an existing client than it does to acquire a new one. Getting them to return again and again will help you keep your lights on and your business bustling! With that in mind, let’s look at three actions you can take to retain your clients.
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Text messages are a vital part of any good marketing strategy. Studies show us that 98% of marketing-related texts are opened—83% of those are opened within 5 minutes of being received. Those open rates far outpace even the cleverest email subject line, so texting should definitely be in your marketing toolkit. Text message marketing is a great way to retain customers by letting them know about promotions, discounts, and special events in the way they clearly like being reached. With that in mind, let’s look at some things to keep in mind when you’re crafting a text to send to clients.
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Nobody knows your business like you do.
From scheduling your employees to greeting your regulars by name, you know the people, processes, and products that make it go.
But it’s helpful to see your business from your clients’ eyes, as well. Completing a customer experience audit can help you understand that. It can also help you to find out what you’re doing well, and what you can upgrade to make your business an easier, friendlier place to spend money at.
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