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2022 IDEA World

Session Information

606 The Relationship Bridge—From Marketing to Sales

IDEA Health & Fitness Association
  • Presented by: Dina Blair

  • July 23, 2022 7:30am - 9:20am

aasfp 0.10 ace 0.20 acsm 2.00 action 0.20 afaa 2.00 afpa 2.00 bcrpa 2.00 chek 2.00 fai 2.00 ifpa 2.00 issa 2.00 nafc 0.20 nafta 1.50 nasm 0.20 nccpt 2.00 ncep 2.00 ncsf 1.00 nesta 0.20 neta 2.00 nfpt 0.40 niew 0.20 nspa 2.00 ptag 2.00

Building relationships is the key to successful selling, and this starts with marketing. In this lecture, you will gain a comprehensive understanding of the difference between marketing and sales and how to connect with your potential clients/members by asking the right questions that lead to a larger membership and client base. Upon completion of this interactive session, you’ll have a clear understanding of marketing and sales, and a fresh start on creating an effective marketing plan targeting your demographic and incorporating sales-cycle best practices.

Session 606

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