403 Why Behavior Change Coaching Is the Future of Fitness
Presented by: Janine Stichter, PhD
July 22, 2022 7:30am - 9:20am
Everyone has goals they want to attain. Modern-day wisdom indicates that to reach their goals, especially for health and fitness, people need to simply double down on their motivation and willpower. Yet, observation and statistics on the health of our country clearly demonstrate that this approach is not working—not even a little bit! This session translates a half century of behavior-change science into applied techniques so fitness professionals can create real value and lasting results, including how and where these results are delivered.
Share this course
Not registered for
2022 IDEA World yet?