2022 IDEA Personal Trainer Institute
390 The Neuroscience of Change: How the Brain Prevents You From Outperforming Your Identity
Despite their best efforts—and our influence—clients’ attempts to adopt new behaviors that support their goals often fall short. Is it a lack of willpower, or perhaps they don’t “want it enough?” The reality is that it all starts in the brain. In this innovative seminar, you’ll discover the ways the brain is designed to keep you exactly the same, even when you want to change. You’ll learn to identify if your belief systems are getting in your way and how to begin the process of shifting those beliefs to work in your favor.