2022 IDEA Personal Trainer Institute
269 Built to Last: Diversify Your Offerings for Enduring Career Success
Did COVID-19 catch you unprepared? Many of us learned a hard lesson last year about putting all our eggs in one basket. Despite warnings and ideas presented in the past, we’ve been taught to trade time for money, go to work for an established organization, and rely on tried-and-true methods for getting people moving, which ended up leaving many in need of a quick pivot last year. In this session, we’ll discuss the needs and opportunities for diversification in the fitness industry and create a plan for implementing a business plan built to last.