2022 IDEA Personal Trainer Institute
219 The Business of Boomer Fitness
Older adults are the largest and fastest-growing age group on the planet. In addition, they are the wealthiest and most educated senior population in history. They need high-quality fitness services, yet few fitness businesses and professionals really understand how to attract, train and retain this population. In this session, you’ll learn proven marketing, sales and training strategies to help you grow your business with older clients.