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532 Building an Annual Group Exercise Marketing Calendar

  • Presented by: Ellen de Werd

  • July 14, 2023 2:30pm - 4:20pm

  • This session has been approved by the following agencies:

aasfp 0.10 ace 0.18 acsm 1.00 action 0.20 afaa 2.00 afpa 2.00 bcrpa 2.00 chek 2.00 fai 2.00 ifpa 2.00 issa 2.00 nafc 0.20 nasm 0.20 nccpt 2.00 ncep 2.00 ncsf 1.00 nesta 0.20 neta 2.00 nfpt 0.40 niew 0.20 nsca 0.00 nspa 2.00 ptag 2.00

The adage, “failing to plan means planning to fail,” rings true when creating a successful group fitness schedule. In this session, you’ll learn why a static calendar can grow stale and cause dips in attendance. You’ll then learn how to mix things up so that your members stay excited and engaged throughout the year. Discover what you can do to create maximum impact while saving money by planning for special events, holidays and quarterly schedule launches. You’ll leave with the tools to avoid dreaded slumps in group fitness participation. 

Session 532

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