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COVID-19 (Coronavirus): Updated information and resources from IDEA

IDEA World Virtual

Session Info

120 Diversity Strengthens Leadership

ace 0.15acsm 1.50action 0.15afaa 1.00afpa 1.50bcrpa 1.50chek 1.50fai 1.50ifpa 1.50issa 1.50nafc 0.15nafta 1.50nasm 0.10nbhwc 1.50ncep 1.50ncsf 1.00nesta 0.15neta 1.50niew 0.15nfpt 0.25nsca 0.15nspa 1.50ptag 1.50

If you want to create a fitness community where people feel like they belong and are comfortable working out, but they don’t see anyone in your gym that looks like them, they will either walk away or won’t stay for very long. CEO of the wildly popular health club chain In-Shape shares top strategies for how to build a successful and popular business by understanding your target market and developing a space, message and team that reflects—and embraces—it.


Session 120

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