114 The Innovative Fitness Pro: Top Tech Strategies for Business Success

Long before the COVID craziness, technology’s impact on the fitness profession was a spirited discussion. Now, we’ve been asked to fast-forward our understanding and embrace that, in the “”new world,”” having some type of digital presence is part of the survival toolkit. In this hands-on session we will bypass the usual suspects such as wearables and tracking devices and instead focus on options that exist for stacking technology to capitalize on a world that’s gone digital. We’ll evaluate the tools and resources that are available, whether you want to provide your services on demand, streaming live, face-to-face or something in between, and how to choose which are right for your business.