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COVID-19 (Coronavirus): Updated information and resources from IDEA

IDEA World Virtual

Session Info

111 No Sweat: Selling Exercise So People Want to Keep Buying It

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Exercise—everyone knows it’s good for them. So why is it that people find it so hard to stick with it? If you want to learn the hidden reasons why and an easy new way to help your clients and members transform exercise from a chore into a gift this workshop is for you! Join Dr. Michelle Segar to learn an easy science-based and time-tested method based on bestselling book, No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness. Attendees will leave this interactive session with new practical insights that they can immediately apply across contexts including personal training, coaching, fitness apps, and membership on-boarding, among others.


Session 111

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