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174 How to Get Published and Leverage Media to Grow Your Business

Working with the media is a crucial component in enhancing the visibility of one’s brand to amplify authority and generate more business leads. From magazines to podcasting to television, being able to extend the reach of your brand through the use of media is one of the best marketing strategies that fitness entrepreneurs can leverage.…

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178 The DEI Audit

What does an equity assessment look like? What are the steps to creating an anti-racist statement and strategy? What do you need to consider in your training and development? How do you communicate to the world and align your business with partners who share the same vision? These are big questions. Join Lindsey and Dynasti…

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171 Exercise Testing for Athletes and Nonathletes

Assessment is a key component of any effective training program. In this session, you will explore various fitness tests—using little to no equipment—for strength, endurance, power, agility, aerobic/anaerobic capacity, speed, balance and flexibility. These tests can then be used with athletes to quantify their preseason improvements, or for nonathletes to monitor their progress and propel…

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170 Bringing Your Coaching Best to Their Corner

Imagine that every one of your clients is a prizefighter and you are the coach in the corner. What do you bring to the corner that will help them succeed? In today’s fitness culture, coaches can easily fall into the traps of insecurity, overwhelm and decreased clarity. During this hands-on workshop, coaches will experience an…

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176 How to Develop Agile Strength

Strength training and its protocols are well vetted and have become staples in our programs for good reason. However, it has its limitations in building true, functional, agile strength. Enhance client success potential by adding movement-based strength training into your protocols. Movement-based strength training has produced extremely strong and stable farm kids, yet despite the…

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177 Boosting the Brain With Cognitive Tasks: Dual-Tasking Principles and Applications

Exercise programs are often developed in response to goals that pertain to physical adaptations, such as weight loss, mobility, balance, hypertrophy, performance and more. However, health and fitness professionals are now faced with a new challenge, addressing the epidemic of cognitive decline and accelerated brain aging. As we continue to understand the brain-boosting benefits of…

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173 Weight Loss, Apps and Virtual Fitness Support

With so much noise in the weight-loss space, it’s no wonder clients are confused when trying to shed pounds. One size does not fit all, which means that fitness and wellness professionals need to stay sharp on the latest trends and evidence-based solutions that can help their clients lose weight and keep it off. From…

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175 Creative Cuing to Help Prevent Common Workout Injuries

Our goal as fitness professionals is to get people moving better, safely. What do ice cubes, lemurs, diamond necklaces and more have to do with keeping your group fitness participants and clients safe? Everything! In this innovative session, we will practice creative and effective imagery cues to correct 10 common problems we see as group…

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172 The Hybrid Cuing for Small-Group Training

This is an exciting time to be a personal trainer specializing in small group training, regardless of the modality. Training clients in person while streaming the experience is here to stay! A trainer’s or instructor’s ability to create an electric and engaging experience for both the in-person and online participant will drive enjoyment, results, participation…

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