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Rise Above Fake Influencers

Use IDEA resources to take your leadership role to the next stage.

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You worked hard to get (and stay) certified.

You have years of experience guiding people to sustainable health and wellness, and you do it safely. You’re qualified, reputable—a well-known and respected fitness professional.

Yet, one day you note that a former athlete with no formal exercise physiology education, no certifications, and no training experience stakes a claim on your social media feed as an “expert” who can “help you lose 20 pounds in 2 weeks” using his formula, which is not grounded in evidence.

In fact, this influencer bases his program on a method that worked for him one summer—and now he applies it to everyone.

You know this is not a sound approach. Frustrating though it is, his marketing works. He has 10 times the followers you do, and his platform continues to expand, although it’s based on a flimsy foundation that’s downright dangerous.

What Can You Do?

Tackle the fake fitness influencer trend directly by leveraging your status as an IDEAfit+ Member. Apply IDEA’s 40 years of research-based education and professional connections-- which include gold standard resources and career support—to set yourself apart. IDEA Health & Fitness Association advocates for YOU, the educated fitness professional, and all your efforts to Inspire the World to Fitness®.

IDEA World

Join your colleagues at IDEA® World Convention in Las Vegas.

The Instructor-or-Influencer Challenge: Social Media and Fitness Instructors

Exceptional group fitness instructors are influential. But is their influence an outcome of great instruction or its origin? When group fitness pros apply for a job, practical teaching skills and knowledge of exercise and movement top the list of “must-haves,” so what about social media influence? Is it relevant? It’s becoming more commonplace to judge group fitness candidates on their social media presence, but should this be the case?

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IDEAfit+

Not a member? We’re stronger together, and it’s never been more advantageous to join thousands of other wellness warriors in lifting legitimacy and industry standards to a new level. Add your name to the growing list of REAL fitness influencers!