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02, 2002

IDEA Trainer SuccessIDEA Trainer Success - 02, 2002
What’s the Future of PFT Education?
As part of the special 20th anniversary coverage this year, IDEA has invited its past Personal Trainers of the Year to look ahead 20 years and describe what they think the state of the industry will be in the year 2022. In this editorial, Ken Baldwin (1999 award winner) presents his opinion on where educational standards for PFTs will stand in two decades.
Soft Drinks: Bad to the Bone?
Examining the link between soft drink consumption and the body’s calcium balance.
Internal Marketing Promotions
Use your creativity to capitalize on several inexpensive and practical internal marketing tools.