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October 2010

IDEA Fitness ManagerOctober 2010 IDEA Fitness Manager
Cross Over Into Cross-Promotion
Use these methods to market both personal training and group programming and grow your business.
Group Exercise Meetings: Are You Game?
Entertain and educate staff while building rapport.
Functional Fitness Facilities: A Refresher
Pay attention to the “little things” that can make or break your business.
The Value of Audio
Turn the dusty black box into a “sound” investment.
Marketing Advice: How to Go Guerrilla
Learn how to promote your facility in unconventional ways.