IDEA Health & Fitness Association is thrilled to announce that we have been acquired by Pocket Outdoor Media, the world’s leading creator of active lifestyle content that interacts with an active audience of over 15 million users. In addition to acquiring IDEA Health and Fitness Association, the additions of Oxygen, Yoga Journal, SKI, Climbing, BACKPACKER, Warren Miller Entertainment, Clean Eating, Vegetarian Times, Better Nutrition, NatuRx, Muscle & Performance, Nastar, Fly Fishing Film Tour, National Park Trips, and SNEWS, gives Pocket Outdoor Media a collection of best-in-class brands.

Learn more about Pocket Outdoor Media.

Read the Letter of IDEA Announcement from Amy Thompson, VP/GM Fitness Group

Read the Pocket Outdoor Media & AIM Press Release.