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Empowered Entrepreneur

Empowered Entrepreneur, a business podcast for fitness professionals, is hosted by fitness industry veteran Pete McCall, who scours the fitness business landscape to find examples of people who are willing to share their failures (and successes). Empowered Entrepreneur offers insights into niche marketing, funding, operations, systems, management, cash flow, and more, all through the fitness business lens

Episodes

PTI East Roundup

This episode was recorded live at the IDEA Personal Trainer Institute East, Alexandria, Virginia. Fitness entrepreneurs, personal trainers, directors and studio owners in attendance share how they use the information they learn to help grow their respective businesses. Included is a full-length interview with Eric and Christy Giroux, the owners of Prime Fitness, Gaithersburg, Maryland….

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Sergeant Ken Weichert

There are numerous fitness industry brands that are instantly recognizable—both products and services. Being first to market creates a unique brand identity. A fitness professional who can curate specific brand identity for his or her method of exercise, like Johnny G, for example, has a distinct advantage over competitors. On this episode of the IDEA…

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The Ups and Downs of Crowdsourcing

Fitness professionals often find themselves immersed in the creative process as they conceive new ways to get people moving. Whether they’re dreaming up novel equipment ideas, developing entire programs or planning the perfect playlist, ingenuity often ties in to inspiration and sweat. What if, during this creative process, an idea is birthed that might just…

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Becoming a Master Trainer

“Master trainer” is a designation given to fitness professionals who educate their peers. Master trainers may lead a day-long workshop on how to use a specific piece of equipment; teach a multi-day certification program; or teach conference sessions on how to apply the latest research to clients’ exercise programs. One benefit of becoming a master…

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Developing a Plan For Success

There are a very few jobs where it is possible to have a rewarding career making half-naked people sweaty and the position of group fitness instructor is one of them. One of the great things about being a group fitness instructor is that you get out of it what you put into it, the fitness…

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Being an Entrepreneur Without Starting a Business

Doris Thews, Vice-President of Group Fitness, Team Training and Innovation for Vasa Fitness. The term “entrepreneur” is often used to describe an individual who creates a business from nothing. Entrepreneurs are willing to work 80 hours a week on something they enjoy, like starting a business, as opposed to simply showing up to a job…

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How to Engage Clients for an Optimal Experience

The experience you create for your clients and group fitness class participants is one of the most important parts of any fitness business, yet it gets very little direct attention. On this episode, guest Fabio Comana, MA, MS, a faculty instructor at San Diego State University and president of Genesis Wellness Group, and host Pete…

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Turning Failure into Success

Like many other fitness professionals, Tricia Murphy Madden has experienced both failure and success. On this episode of Empowered Entrepreneur, Madden, the director of education for Savvier Fitness and co-creator of Barre Above®, shares the lessons she has learned from her failure and how that experience helped her find success in other areas of the…

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Starting Your Business in Fitness

Very few fitness professionals start their careers thinking they’re going to be salespeople who automatically know how to operate a business and manage others. However, the fact is that fitness is a business and it’s important to know how to think like a business person if you want to have long-term career success. Many people…

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Business of Fitness Writing

For some people, teaching a few classes as an instructor or training a couple of clients per week is a perfect side hustle. But what if you’re a full-time fitness professional? Is there a good side hustle that will bring in a few extra dollars? Yes! Writing, specifically about fitness and exercise, is a great…

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