Personal trainer Joe Pawlenty’s impression of the first IDEA World Fitness Convention he attended is seared in his memory: “There was tons of energy—energy was blowing the roof off the building. You can’t help but be as fired up as everyone around you!”

Aside from the crackle of excitement, Pawlenty says what he liked most about the event was the chance to see and experience the fitness industry beyond his daily work environment. “You get used to the same ways of doing things, and you can get a little closed-minded. At the convention, I saw all of these new approaches to solving the challenges our clients bring to us every day. It gave me a lot more options to tackle situations.”

For example, Pawlenty took an arsenal of new boot camp and Battling Ropes® techniques back to the Life Time Fitness club in Plymouth, Minnesota, where he works. Since attending IDEA World, his job has expanded from group training coordinator to personal training manager. “Convention education and the new ideas you take home with you help your career—they keep you and your staff fresh—and bring in new clients to meet revenue goals.”

Sandra Schaad, MA, Pilates and fitness coach in San Jose, California, also loves “the energy and excitement that pulsates 4 days straight at IDEA World Fitness! Attending sets me apart from the competition, benefits my clients and reminds me why I chose the fitness field in the first place.”

Past IDEA World Fitness Convention attendees are enthusiastic about the many ways the event delivered a strong return on their investment. Attending helped them to reach new markets; add revenue streams; make more effective use of social media and technology; build valuable professional networks; expand their skill sets; and stay current on new trends and research.

Melanie McLaren, owner of Studio Phyzz in Napa, California, is unequivocal about her choice to attend: “IDEA World is the one to be at. It’s a ‘who’s who’ in the fitness industry; it predicts the trends for the coming year; and it never disappoints. The plethora of ideas I implemented in just 3 days back home made it well worth the investment to attend.”

The rapidly approaching 2014 IDEA World Fitness Convention is the largest event of its kind in the industry, hosting a global community of 12,000 personal trainers, group fitness instructors, mind-body professionals, owners and managers from more than 60 countries. The industry’s most respected educators will present over 360 sessions on the widest range of health, fitness and wellness topics available anywhere.

At the center of the high-energy event is the IDEA World Fitness & Nutrition Expo, where attendees can check out more than 450 booths representing the most relevant new fitness, apparel, wellness, technology and nutrition companies in the world. Many exhibitors debut brand-new products and programs in the Expo Hall, and attendees are the first to see top trends on the health and fitness horizon.

A Sizzling Line-Up

This year’s keynote speaker will be one-of-a-kind athlete Diana Nyad, who completed her historic Cuba-to-Florida swim last year. She will share her inspiring story of courage and determination as she accepts the 2014 IDEA Jack LaLanne Award during the Opening Ceremonies.

Also at the Opening Ceremonies, presentation of the IDEA World Fitness Awards—the “Academy Awards® of Fitness”—will showcase the motivating paths of the IDEA Program Director of the Year, IDEA Personal Trainer of the Year and IDEA Group Fitness Instructor of the Year for 2014. Award winners will receive a prize package sponsored by SPRI®.

This year’s groundbreaking convention has a long list of new
features exclusive to IDEA:

  • The IDEA World Showcase Room will feature Jillian Michaels, Tony Horton, Tara Stiles, Cassey Ho and other fitness celebrities in high-voltage, concert-style workouts.
  • Inner IDEA® is partnering with Hay House Publishing to offer Transformation Saturday, an opportunity to hear keynote presentations from four best-selling authors: Anita Moorjani, Cheryl Richardson, Nick Ortner and Tara Stiles.
  • Attendees can purchase discount tickets for Disneyland and California Adventure, and can sign up for special sessions offering backcountry trail hiking and SkyRobics fun at an all-trampoline court.
  • In “Hell’s Studio—Group Fitness Impossible,” an elite industry panel will candidly share personal views and predictions on the rapidly changing role of group fitness.
  • Exciting attendee competitions will be everywhere. They’ll include the first-ever IDEA World Fitness Summer Games and the popular IDEA Inspiration Medal challenges, which are open to all attendees. This year’s Inspiration Medal prizes include a Schwinn® AC Performance Plus bike with the MPower™ Echelon Console and a week for two at the world-famous spa and resort, Rancho La Puerta.

The Biggest Education Program in Fitness

At the convention, attendees earn the benefits of the broadest educational offering in the industry, with a diverse curriculum that covers the newest trends and topics for personal trainers, group exercise instructors, mind-body professionals, owners, program directors and managers.

Here are just some of the topics:

  • Boomers/Older Adults
  • Training Athletes
  • Small-Group and Partner Training
  • Suspension Exercise
  • Boot Camps, Circuits and Intervals
  • Metabolic Training
  • Group Strength
  • Kickboxing and Martial Arts
  • Dance-Inspired Programs
  • Step Training
  • Hiring and Employee Retention
  • New Revenue Strategies
  • Team Building, Culture and Leadership
  • Indoor Cycling and Kranking®
  • TRX® Suspension and RIP™ Training
  • Recovery and Metabolism
  • Weight Loss and Healthy Eating Strategies
  • Fusion, Barre and Pilates
  • Yoga and Meditation
  • Stress-Free Living, Transformation, Success Principles
  • Client Retention Tools, Technology Integration and Social Media

For more information on available sessions, see

Get the Early-Bird Price Until June 27-Save $70!

Don’t delay—get a great deal! Early-bird pricing for the full convention is $399 for members, $489 for nonmembers. Early-bird pricing forthe 1-day package is $219 for members, $259 for nonmembers. Early-bird pricing expires June 27, 2014.

Get the IDEA Fitness Events App!

Experience the IDEA World Fitness Convention in a new and interactive way with the IDEA Fitness Events App, available at the App Store or on Google Play. Find out more at

A Live-Performance Party

You won’t want to miss one of the most unforgettable IDEA World Fitness experiences, the Showcase Room, where attendees experience world-renowned fitness personalities in a concert-like environment with giant screens, giant sound and motivating live-performance energy. Plus, don’t miss the great prizes and giveaways!

  • Four Top Guns and Four Top Chicks Elite Challenge, featuring emcee Dan McDonogh, and Douglas Brooks, MS, Amy Dixon, Todd Durkin, MA, Shannon Fable, Sherri McMillan, MSc, Fraser Quelch, Keli Roberts and Peter Twist, MSc
  • The Ultimate Boot Camp Battle: The EX Games, featuring emcees Julz Arney and Amy Dixon, and 10 top IDEA presenters
  • MMX—Straight out of P90X3™! featuring Tony Horton
  • BODYSHRED™, presented by celebrity trainer Jillian Michaels
  • Showcase Sanctuary, featuring Tara Stiles and powered by Reebok
  • Todd Durkin’s Boot Camp 2014
  • POP Pilates Party! with Cassey Ho
It’s a Show…It’s a Party..It’s a Workout Experience Like You’ve Never had Before: Fitness Fanatics Day!

On Friday, August 15, IDEA is holding its second annual Fitness Fanatics Day, offering a $99 rate to enjoy a 1-day pass to work out with the world’s biggest names in fitness. You’ll be surrounded by giant screens, giant sound and all the heart-pumping, live-performance energy that makes this day one of the most memorable and fun experiences of the weekend. 2014 Fitness Fanatics Day presenters include Jillian Michaels, Tony Horton, Tara Stiles, Cassey Ho and Todd Durkin, MA. For more information, see

Thank you to Our Sponsors

We would like to thank our official sports nutrition sponsor, Propel, and our official footwear and apparel sponsor, Reebok.

Expo Hall Happiness

If you’ve ever wondered what it would be like to be at the forefront of the fitness and wellness industry, this is your chance to find out. The energy hub of the convention is the exhilarating IDEA World Fitness & Nutrition Expo, where attendees meet movers and shakers behind the top brandsin fitness, wellness, technology and nutrition. Over 350 of the industry’s most influential companies and leaders showcase equipment, apparel, shoes, gear, technology, programs, food and beverages, and more.

Special discounts are available to attendees (so plan to shop and grab the best deals while you can). There will be dozens of brand-new product launches. Attendees have the opportunity to test, ask questions, browse, sample and explore the upcoming trends that clients will be talking about in the months ahead. It’s a perfect chance to preview the very latest in equipment, products, technology, food and fashion, and to take home up-to-the-minute news and innovations to clients and colleagues.

The Expo Hall is such a perennial favorite that busy attendees have repeatedly asked for more open hours, so this year’s Expo Hall hours have been expanded to include Thursday afternoon, with a special event on Thursday evening: the IDEA Opening Reception Luau. The Opening Reception Luau in the Expo Hall is open to paid IDEA World Fitness and IDEA World Fitness BlogFest attendees only. Plan to wear colorful tropical attire! The bash will include fun food, tropical drinks, entertainment, and a photo booth for keepsakes. Wander the Expo Hall while you enjoy the party.

Other 2014 Expo Hall highlights include these attractions you won’t want to miss:

IDEA World Healthy Cooking Stage

Watch the brightest and most inspired chefs and nutritionists in the business offer their healthiest cooking tips and techniques in fun, practical, interactive demonstrations. Attendees will get new cooking ideas to take back home, with tasty, easy, nutrient-rich recipes to motivate fitness pros and their clients to eat healthy meals every day. Don’t miss the main feature: The Real Food Recipe Challenge.

IDEA eXertainment Stage

Check out the IDEA eXertainment Stage to see live performances by industry powerhouses. Attendees view the latest moves and workouts by the visionaries who created them.

Fresh & Healthy Food Finds

The Expo Hall is where you’ll find food selections tailored to your interest in healthy, performance-based nutrition. The Expo Hall is the industry’s largest exhibition of food and nutrition geared specifically to the fitness professional. Over 50 nutrition companies feature their newest products and ideas, and attendees fuel themselves with the latest in healthy nutrition. Food and fun go together in the Expo Hall, where fitness pros sample their favorite healthy foods, snacks, recovery products and more.

4 Ways to Register
  1. Go online to select your sessions and register today at
  2. Call to register: (800) 999-4332, ext. 7. Outside the U.S. and Canada: (858) 535-8979, ext. 7.
  3. Mail your registration: Download the registration form at and mail it, along with your payment, to IDEA, 10455 Pacific Center Court, San Diego, CA 92121.
  4. Fax your downloaded registration form, along with your payment information, to (858) 535-8234.
Anaheim Adventures

Sign up soon for special sessions that explore the convention’s action-packed Anaheim location:

Sky Zone Indoor Trampoline Park

Discover the Ultimate 3-D play experience at the first-ever IDEA World SkyRobics fitness class, combining advanced calisthenics, core exercises and strength-building aerobics, all done on a patented, all-trampoline, walled playing court.

3-Mile Backcountry Hike

Get outside and back to nature on this moderate-level hike along scenic trails in Orange County.

Disneyland at Twilight

Explore the Magic Kingdom in the moonlight, with discount tickets that give you a big price break for Disneyland or Disney California Adventure. Take your friends or family for a night to remember.

Mary Monroe

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