To Eat Better, Don’t Pump Up the Jams

Loudness leads to lousy food choices.

By Matthew Kadey, MS, RD
Dec 7, 2018

No wonder people tend to order fried wings and other nutritional duds at rowdy sports bars. A recent study from the University of South Florida’s Muma College of Business discovered that people tend to make healthier food choices in the presence of low-volume, softer music or background noise than they do in loud environments. According to a 2018 study in the Journal of the Academy of Marketing Science, the arousal and stress brought on by blaring music or yelling patrons can lead to poor-quality,
calorie-laden food choices—with potential repercussions for the waistline.

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Matthew Kadey, MS, RD

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