Thinking of Opening a Studio?

Ask yourself these questions first.

By Alyse Mason Brill
Jun 19, 2015

Many fitness professionals dream of designing a studio that reflects their unique perspective and approach to health and fitness—a place where they can grow their business, their brand and their client base (and, of course, their paycheck!) on their own terms.

There’s a huge appeal to running your own space, especially if you’ve been working long enough to imagine how you might design a space specifically suited to your clients’ needs and your vision.

If you find yourself frequently thinking about becoming an entrepreneur with your own facility, consider these ten questions first.

Question #1: What are your motivations?

Question #2: Will your clients follow you to your new space?

Question #3: What kind of space will work best for your clients?

Question #4: Are you prepared to wear many hats?

Question #5: What can your clients help with?

Question #6: What neighborhood is best?

Question #7: Have you built local relationships?

Question #8: Are your finances in order?

Question #9: Do you want partners?

Question #10: Is your network ready to support you?

Fitness pros who have done it agree that opening your own facility is more of an endurance challenge than a sprint. But the risk and hard work can result in outsize rewards that go beyond financial gain.

To read the entire article which thoroughly discusses each of these questions, please see “10 Questions to Ask Before Opening a Studio” in the online IDEA Library or in the April 2015 print issue of IDEA Fitness Journal. If you cannot access the full article and would like to, please contact the IDEA Inspired Service Team at (800) 999-4332, ext. 7.

Avatar

Alyse Mason Brill

Alyse Mason Brill is the founder of SweatGuru.com, a software platform that helps fitness businesses grow, and of FitApproach.com, an online healthy community. She is a dancer and yogi who lives in Berkeley, California. Drop her a line at [email protected]

Leave a Comment





When you buy something using the retail links in our content, we may earn a small commission. IDEA Health and Fitness Association does not accept money for editorial reviews. Read more about our Terms & Conditions and our Privacy Policy.