Succeed in the Business of Fitness

By Ryan Halvorson
Jan 22, 2019

Learn the strategies to develop a club or studio that inspires, thrives and affords you the personal and professional life you’ve always wanted at the IDEA World Club & Studio Summit.

Heading into its fourth year, this Summit—on how to succeed in the business of fitness—has become its own conference thriving inside IDEA World. There seem to be events popping up all over the country for people who run clubs and studios.

What renders the IDEA World Club & Studio Summit unique? The curriculum and the faculty. The education is exclusive to this event, meaning you won’t find this programming anywhere else in the industry. And the presenters are all studio and club owners themselves. They worked together to design a program that would deliver best practices, lessons learned and hard-earned wisdom on how to succeed in the business of fitness. The faculty will participate in the full event and work directly with attendees to provide one on-one guidance on how to solve the problems you face.

“I have attended the summit for the last 3 years, and every time, I have walked away with a valuable list of creative fit business ideas, as well as the inspiration to achieve them throughout the following year. I can’t wait to see what exciting new business development directions are in store for me during this year’s event.” —Billy Polson

“Rather than walking away with a head full of ideas and theory, but no clue about where to start on Monday, attendees receive a clear plan of action that will immediately improve their businesses,” says Selman, a Summit presenter. During her sessions, Selman will introduce her “Time and Freedom Grid,” designed to help attendees better prioritize their efforts and secure more profits in less time. She says, “Most studio owners I talk to struggle with finding enough time to get everything done, making enough money to cover all of their costs while still paying themselves, or both! But it doesn’t have to be this way.” A major challenge business owners face is standing out in a busy marketplace.

Billy Polson, co-owner of DIAKADI in San Francisco, offers a system to boost your visibility. “In 2018, our team at The Business Movement in San Francisco (a fitness business coaching company) built an incredibly useful tool to assist both new and veteran facility owners with researching their competitive market, defining their differentiators, and building a successful marketing plan for reaching and acquiring their ideal clients,” he says. “I am psyched to share this new exercise at the 2019 Club & Studio Summit.

Emma Barry, international fitness business consultant, plans to bring a world of knowledge to her session, “Embrace the Future of the Fitness Industry.” She says, “I spend my life traveling the world, observing the best and worst of fitness, and am packaging these insights into a mini-accelerator for you to take home and apply to your business tomorrow.” Barry wants to help attendees gain a clear picture of which trends to follow and which to ignore. “Along with budget clubs, boutique fitness is the fastest-growing segment and affects us all, regardless of our role,” she says. “This session unpacks what we can all learn about what the boutiques are doing really well and what we all need to do to survive and thrive in the new world.”

Money is always a hot topic—and it’s one that Frank Pucher, CEO of Fitness 121 Personal Training in Roseland, New Jersey, and author of Smart Money Moves: A Practical Approach for Earning, Growing and Protecting Your Money (CreateSpace 2018), has spent a significant amount of time studying. His workshop—“PROFIT: Get Savvy. Get Lean.”— is all about becoming better acquainted with where your money is going. “Most sessions focus on growth (get more clients, make more money, add more programs), and while building your business is certainly a good thing, building a more profitable business is a great thing,” says Pucher. “Attendees will learn practical ways to reduce costs, pay down debt, eliminate unnecessary expenditures and minimize the greatest cost of all: client loss.”

Other Summit topics include leadership skills, new revenue streams, program design ideas, strategic partnerships and more.

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Ryan Halvorson

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.

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