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Take Advantage of Seniors’ Interest in Team Sports

By Sean White | March 31, 2003 |

In an article in the December 23, 2002, issue of the Los Angeles Times, Martin Miller reported that tens of thousands of Americans over 50 participate in organized team sports. He also stated that, considering that almost 21 million baby boomers are expected to turn 50 over the next 5 years, the number of such leagues may grow considerably.

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Golfing After Total Hip Replacement

By C. Fiscella | February 28, 2003 |

exercise

rx

By Catherine Fiscella, MS

Golfing After Total Hip Replacement
Understanding this surgery and how to tailor a postrehab training program for it will prepare you and your active client for success.

E

ach year, more than 850,000 total hip replacements are performed worldwide. The number continues to grow, and the patient population continues to diversify. According to the American Ac…

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Know Your Market Niche

By IDEA Authors | February 28, 2003 |

Since the mid-1990s, the fitness industry has been readying itself for a rising tide of older adults. Fitness professionals have grown with this nich market, trying to anticipate its needs and learning on a daily basis which direction to take. While we don’t have all the answers to what the best modifications are, what the proper marketing plan is or whatever even whether to call these clients “seniors” or “older adults” (or both), we do know there is a need for specialized fitness services.

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Is There a Longevity Secret?

By IDEA Authors | February 28, 2003 |

Explorers once searched for the fountain of youth, and old legends tell of magic potions that keep
people young. The ancient questions—Why do people grow old? How can we live longer?—still
fascinate people, including the
scientists who study aging (gerontologists). But their most important question is this: How can people stay healthy and independent as they grow older?

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Choosing Age-Appropriate Exercise Equipment

By Colin Milner | February 28, 2003 |

Aging is something that happens to all of us, whether we want it to or not. It brings with it life’s experiences and challenges. One such challenge, a decline in functional abilities, is due in large part to a decreased fitness level. Thanks to a mound of scientific evidence that would make believers of even the most skeptical among us, we now know that most of this decline can be prevented, reversed or delayed through exercise.

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Helping Seniors Cope With Illness and Loss

By Ellen Coven, MA | February 28, 2003 |

Working with a group of seniors offers many unique challenges and innumerable rewards. Designing a safe, appropriate and enjoyable program for this special population takes specific training, experience and planning that go beyond the physical aspects of the workout. Seniors face losses of many kinds and are often dealing with emotional issues that require your involvement. It is quite common, for example, to have a class member who is caring for an ailing spouse or grieving over the recent death of a loved one.

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Exercise Progressions for Seniors

By Brett A. Pruitt | February 28, 2003 |

While I loved him dearly, I remember my grandfather as a very pessimistic man. He would regularly tell me that getting old inevitably led to the body breaking down, one thing failing after another, until you finally died. In his view, getting old was unchangeable.

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Pack Kids’ Lunches Full of Nutrients

By IDEA Authors | January 31, 2003 |

As more and more schools offer hot dogs, pizza and nachos for lunch, conscientious parents are seeking more nutritious alternatives for their kids. Packing healthy lunches can be the solution, but the task has to be quick and easy for time-crunched adults. Furthermore, the meals must be kid-friendly. If your clients include concerned parents, overweight children or both, pass along these tips from registered dietitian Nancy Teas of San Diego.

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Market for Massage Growing, Especially Among Seniors

By Sean White | December 31, 2002 |

Getting new certifications is always a great way to leverage downtime into new revenue sources, and one area to consider seriously is massage therapy. In early August 2002, the American Massage Therapy Association (AMTA) asked 511 American men and 510 American women about their experiences with and thoughts on massage therapy. Their responses suggest that…

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Optimize Endurance Training

By Lance Dalleck, PhD | December 31, 2002 |

OOne of your clients, a recreational runner, tells you that she has just registered for a 10K road race and would appreciate your input in designing a training program. Wanting to optimize her endurance training, you do some background research and discover that lactate threshold is the best predictor of endurance performance. However, in your reading, ventilatory threshold, anaerobic threshold and other obscure terms are cited as the same physiological event. Intrigued but confused, you wonder what all of these terms mean.

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What Older Adults Want

By Alexandra Williams, MA | October 31, 2002 |

At the 2002 World Fitness IDEA® convention, held this past summer in San Diego, the hot topic among attendees was teaching older adults. As all of this year’s IDEA award recipients emphasized in their acceptance remarks, not only is it cool and fun to teach the older-adult population, but it’s prudent as well. With the baby boomer wave cresting, teaching older adults really is an investment in your own future!

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Marketing Fitness to Baby Boomers

By Sandy Todd Webster | September 30, 2002 |

How well are you positioned to market your facility to the first wave of baby boomers, 17 million of whom will turn 50 over the next 4 years? A research brief published by FIND/SVP, a knowledge services company that provides research and consulting on such matters, says that many marketers will miss the target because they don’t fully understand the “new set of values and self-images that will affect how [boomers] act and spend.” The brief sorts out the demographic and financial data for this group, which FIND/SVP projects to become a $1 trillion market by 2005.

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Feeding the Teen Spirit

By IDEA Authors | April 30, 2002 |

By providing sound direction, good food sources and a nurturing environment, parents can help ensure that teens make healthy dietary decisions now and develop good eating habits that last a lifetime. To offer your teens optimal support with their nutrition, use these tips from Jenna A. Bell-Wilson, MS, RD, LD, consultant for New Mexico Sports and Wellness in Albuquerque and Southwest C.A.R.E. Center in Santa Fe.

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Balance Training for Older Adults

By Diane Lofshult | April 30, 2002 |

According to the Centers for Disease Control and Prevention, falls account for the highest number of accidental injury deaths in adults 65 years and older. To address this concern, more and more fitness facilities are offering balance training for their older members. Should you?

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Resistance Training News

By Diane Lofshult | April 30, 2002 |

ACSM has issued a new Position Stand advising fitness professionals on the proper way to add load or resistance to an existing weight training regimen. “Progression Models in Resistance Training for Healthy Adults” was published in the February issue of Medicine & Science in Sports & Exercise.

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Research

By Ralph La Forge, MS | April 30, 2002 |

Effect of High-Intensity Resistance
Exercise on Elderly Bones

Vincent, K.R., & Braith, R.W. Resistance exercise and bone turnover in elderly men and women. Medicine & Science in Sports & Exercise, 34 (1), 17-23.

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