The fitness profession is all about passion. Fuel that passion and inject your personal training career with new energy, ideas, skills, connections and motivators at the action-packed 2014 IDEA World Fitness Convention in Anaheim, California, August 13–17.
The IDEA World Fitness Convention could well be the healthiest place on earth this summer with 12,000 personal trainers, group fitness instructors, mind-body professionals, and fitness facility owners and managers from more than 60 countries coming together to experience the best education and top new trends in the industry.

A New Experience Around Every Corner

Brand-new sessions, presenters, equipment, activities and entertainment will be shaking things up this year for an awesome IDEA World Fitness experience featuring some radical opportunities for you to accelerate your professional and personal success:

  • The first-ever IDEA Summer Games, brought to you by Les Mills, will let you battle it out on the outdoor Grand Plaza for gold, silver or bronze medals. Scheduled competitions include Runner’s Revenge; Strength and Conditioning Match-Up; Speed, Agility and Quickness Challenge; and the Les Mills GRIT™ Games Competition.
  • For the first time, Inner IDEA® is partnering with Hay House Publishing to bring you Transformation Saturday, your opportunity to hear keynote presentations from four best-selling authors and groundbreaking speakers in the field of personal transformation:
    • The Power of Transformation: What Would It Take for You to Realize Just How Powerful You Are? with Anita Moorjani
    • You Can Create an Exceptional Life with Cheryl Richardson
    • Make Your Own Rules: How to Achieve Your Most Radiant Self From the Inside Out with Tara Stiles
    • You can also meet the authors in book-signing sessions.

    Programs for a Better Business

    Convention sessions give you an opportunity to explore new markets, techniques, skills and ideas. You can also earn up to 23 CECs during the event, plus 4–8 additional CECs during preconference and postconference workshops. Here’s a look at some of the top featured areas on the program:

    Small-Group (and Partner) Training

    Build your small-group and partner training skills in sessions like these:

    • The Art of Progressing Clients in Small-Group Training
    • The Small-Group Experience—Smart Programming for Clubs
    • PlayGrounZ: Small-Group Personal Training for Big Moneymaking
    • TRX® Group Rip™ Power

    Business Owners, Fitness Managers and Program Directors
    Learn to create in-club programming that sparks member interest, and discover how to hire superstars, deliver useful feedback to your instructors and trainers, turbocharge profits, and more.

    Marketing & Business for Fitness Professional Entrepreneurs
    Take your brand to the next level with targeted business-building sessions:

    • Going Solo—How to Open Your Own Business
    • How to Propel Your Brand Using YouTube
    • Perform Better®: R.I.P. Traditional Marketing
    • Kill the Comp . . . and Land Long-Term Clients

    Specific Populations: Boomers and Older Adults, Women, Youth, and New Exercisers
    Whatever your market niche, sessions are available to help you individualize your services, your communication style and your marketing.

    Build Skills and Revenue With Preconference and Postconference Courses

    One of the best professional opportunities at IDEA World Fitness is the specialized training available before the event—and this year, for the first time, in-depth courses are also being offered after the event. All preconference and postconference courses offer a certificate of completion. For more information on certification details, prerequisite courses, materials provided, etc., see full course descriptions at This year, you can choose from 13 preconference and 4 postconference courses. Some examples:
    TRX FORCE®: Suspension Training® Course, Level 2 with Dan McDonogh and Fraser Quelch

    A Day of IMPACT—A Life of LEADERSHIP! with Todd Durkin, MA
    ACE: Sports Conditioning Workshop with Jonathan Ross and Anthony Wall, MS

    NASM: Corrective Exercise Workshop with Marty Miller, DHSc, and Theresa Miyashita, PhD