Question of the Month

By Shirley Archer, JD, MA
Mar 19, 2018

With springtime’s seasonal change and momentum for renewal, are you or your facility offering any new spring training programs to build participation or recruit new clients? If so, please describe the program you’re promoting, your target demographic, and whether it’s indoors or outside. Also, let us know how it is received.

Share your responses with executive editor Joy Keller, [email protected].


Shirley Archer, JD, MA

Shirley Archer, JD, MA, is the 2008 IDEA Fitness Instructor of the Year and is IDEA's mind-body-spirit spokesperson. She is a certified yoga and Pilates teacher and an award-winning author based in Los Angeles, California, and Zurich, Switzerland. Two of her books, The Walking Deck and The Strength and Toning Deck, are now featured as iPhone apps. Contact her at

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