Running a successful fitness business is a daunting task. It can be quite a challenge to keep up with all of the latest and greatest in client retention strategies, facility operations, social media management, Internet marketing and more. IDEA World Fitness Contention™, held July 15-19 in Los Angeles, is a one-stop shop where the best and brightest in the industry will give you the goods on the latest methods for building a successful, rewarding business.

“The Super Bowl of Fitness”

With 14,000 personal trainers, group fitness instructors, mind-body professionals, business owners and managers, and experts from every corner of the globe, the IDEA World Fitness Convention has been called “the Super Bowl of Fitness.” Fitness business owners who attend gain valuable education skills and strategies to expand their skill sets and advance their careers or businesses; and they establish expert connections that open doors and offer new opportunities.

This year’s convention will include more than 375 cutting-edge lectures, workouts and workshops, with up to 30 sessions offered in every time block, more than 200 world-renowned presenters, and the potential to earn up to 30 CECs in one high-energy, action-packed weekend. Attendees can explore over 300 of the top industry brands in fitness, nutrition, technology and wellness at the IDEA World Fitness & Nutrition Expo.

The convention will be held at L.A. LIVE in downtown Los Angeles, home to the Grammys, Emmys and ESPYs, with plenty to do and see close by in Los Angeles or on excursions throughout sunny Southern California.

Here is a sampling of offerings to benefit fitness business owners:

  • new-client/member strategies
  • client/member retention tools
  • new revenue avenues
  • technology integration
  • social media
  • marketing and sales
  • small-group training trends
  • team building and club culture
  • business and success strategies for group exercise
  • personal training business management
  • marketing and sales
  • strategies for new managers

NEW: IDEA Success Academy

New this year is the IDEA Success Academy, which offers attendees special sessions with top industry entrepreneurs, who will provide insider tips on how to turn your fitness passion into the life and business of your dreams.

IDEA Success Academy panelist Alex Isaly, a personal trainer who has appeared on the TODAY show and Jimmy Kimmel Live, says, “If I had to give one tip to any fitness professional, it would be to never stop learning and looking for new ways to master your skills. I consider myself a student of fitness. This is an industry that is forever evolving, and I believe it’s our responsibility to be at the forefront of that change for our clients.”

Isaly will present as a panel member on “Insider Secrets to Building a Brand From the Ground Up.” He is on the faculty for the IDEA Success Academy, “Make It Big and Make It Matter!” a new 1-day special event on Friday, July 17, that will bring the world’s most successful fitness and wellness celebrities together with expert marketing gurus to share secrets on how fitness professionals can get noticed, get heard and make money living their passion.

The IDEA Success Academy includes six sessions that focus on how to add additional streams of income and get paid more for your knowledge, experience and passion. As top leaders in the fitness, health and wellness arena reveal their secrets, personal experiences, and most valuable lessons learned, attendees will discover how to replicate what these experts did to make it big.

The IDEA Success Academy is included with convention registration, but space is limited, so attendees are encouraged to sign up early. The experience is also available for purchase as a 1-day event. Other IDEA Success Academy presenters will include a keynote by athlete and author Bo Eason; best-selling authors JJ Virgin, Mark Macdonald, Sue Hitzmann, MS, and Sara Gottfried, MD; self-healing expert Fabrizio Mancini, DC; Mike Koenigs, founder of the integrated lead capture and sales program Instant Customer; and Steven Griffith, creator of the High Performance Coaching program It’s Not Selling, It’s Serving®.

Keynote Speaker Brendon Burchard

This year’s Opening Ceremonies will feature the dramatic story of New York Times best-selling author Brendan Burchard. After surviving a car accident at the age of 19, Burchard received what he calls “life’s golden ticket,” a second chance. Inspired by his discovery that at the end of our lives, we will ask, “Did I live? Did I love? Did I matter?,” Burchard is now the star and executive producer of the top self-help show on YouTube, with over 16 million views in 2014. His podcast, The Charged Life, debuted at #1 on iTunes in multiple countries. His social media posts reach over 10 million people per week worldwide. SUCCESS magazine has named Burchard one of the Top 25 Most Influential Leaders in Personal Growth and Achievement.

At the Opening Ceremonies on Thursday, Burchard will share his secrets to creating a purposeful and meaningful life.

For more information visit

SIDEBAR: Event at a Glance

When: Wednesday, July 15–Sunday, July 19, 2015
Where: Los Angeles Convention Center
Preconference sessions: Wednesday, July 15
Postconference sessions: Sunday, July 19
Accommodations: JW Marriott Hotel Los Angeles at L.A. LIVE, 900 W. Olympic Blvd., Los Angeles, CA 90015; 10-minute walk to the Los Angeles Convention Center. Reservations and hotel information: (213) 765-8600. Special IDEA room rate for single/double: $232, plus applicable state and local taxes (currently 16%). Each additional person $20 per night, plus applicable state and local taxes. Parking: $42 per day for valet parking.
Sheraton Los Angeles Downtown, 711 S. Hope St., Los Angeles, CA 90017; 20-minute walk to the Los Angeles Convention Center. Reservations and hotel information: (888) 773-2888. Special IDEA room rate for single/double: $199, plus applicable state and local taxes (currently 16%). Each additional person $25 per night, plus applicable state and local taxes. Parking: $25.00 per day for valet parking.
To receive the IDEA rate, you must make your reservation by June 16, 2015.
Early-bird pricing deadline: June 5, 2015
Registration discounts: Become an IDEA Member and save on your convention and preconference/postconference sessions registration.

SIDEBAR: Bring Your Team—Staff Discounts Available

Business and program director members: You can receive the discounted member price on an unlimited number of registrations for the convention and preconference/postconference sessions. Groups of five or more registering together save $25 on each full registration—all forms and fees must be submitted together.

SIDEBAR: Save $70 With Early-Bird Pricing

Don’t delay and get a great deal! Early-bird pricing for the full convention is $399 for members, $489 for nonmembers. Early-bird pricing for the 1-day package is $219 for members, $259 for nonmembers. Early-bird pricing expires June 5, 2015.

SIDEBAR: 3-Payment Plan for Easy Budgeting

Sign up for the budget-friendly 3-payment plan by May 1 and get instant access to select your sessions today. For more information, or to sign up for the 3-payment plan, please visit

SIDEBAR: 4 Ways to Register

  1. Go online to select your sessions and register today at
  2. Call (800) 999-4332, ext. 7. Outside the U.S. and Canada: (858) 535-8979, ext. 7.
  3. By mail: Download the registration form at and mail it, along with your payment, to IDEA, 10455 Pacific Center Ct., San Diego, CA 92121.
  4. Fax your downloaded registration form, along with your payment information, to (858) 535-8234.

Mary Monroe

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