In recognition of breast cancer awareness month last October, gyms across the country plugged in special pink treadmills from CYBEX®. The equipment manufacturer’s goal was twofold—to raise awareness of the disease and to promote the importance of exercise as a preventive measure. CYBEX also donated funds to the Breast Cancer Research Foundation (BCRF) for every mile logged on the pink 750T treadmills during the month. “This is an example of wonderful corporate citizenship,” stated Myra J. Biblowit, president of the BCRF. “These pink treadmills will remind people about the need for breast health awareness, breast cancer screening and the importance of exercise.”
A research breakthrough increases the likelihood that sensors in smart workout clothes will soon provide valuable performance data.
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