How do you know when it’s time to add a new Pilates exercise program to your current offerings? Let’s say your mat Pilates classes have a waiting list and your private reformer sessions are all booked. Have you grown to the point you should think about adding group reformer classes? Take careful stock of your resources before moving forward. Use the following tips as guidelines:
- Survey members to determine initial demand for Pilates exercise programs and willingness to pay program fees.
- Survey the front-desk and membership staff to determine what types of Pilates programs people have been requesting.
- Evaluate existing resources. Determine whether there is an in-house Pilates “champion” who can lead the Pilates program.
- Determine the number and types of Pilates classes you will offer per week; the prospective range for program rates; sign-up procedures; and the cancellation policy.
- Allocate space for classes and for Pilates equipment storage when trainings are not in session. Consider time slots for classes as well.
- Evaluate the training pool. Will you need to provide staff training, or will you hire Pilates instructors who are already trained and experienced?
- Contact Pilates equipment and education providers. Inquire about in-house trainings and ask whether training and equipment prices can be bundled. Find out whether support or consulting is available for program development and marketing.
- Set program policies, registration, orientation, storage and maintenance procedures.
- Create a marketing plan. Market to in-house staff first and get buy-in from all departments.
- Launch the Pilates program and continue to promote it. Cross-sell and network with local health care practitioners and community members. Offer master classes and workshops to maintain program interest.
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