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People Are Talking About . . .

Body by Brandy 4 Kidz, a Roxbury, Massachusetts, gym for children that features pint-sized elliptical trainers, weight machines that “max out at 50 pounds” and exercise bikes wired to video games; . . . Endorphins Baby, a 30-second public service announcement in California that introduces youth to the “secret high found in endorphins—the all-natural high that comes from sports”; . . . Fitness Pole Dancing, a workout that combines dance, strength training and flexibility on a stationary pole; . . . Honey, We’re Killing the Kids!—a television series that helps a “typical” American family learn about and confront dangerous health habits; . . . . a Korean company’s voluntary anti-obesity fund that lets employees pay into a program and “win” a larger sum based on percentage of fat lost; . . . Accomplia, a new diet pill that purportedly controls appetite, energy expenditure and the urge to smoke.


Concerned about your place in the new fitness industry? We have 40 years of experience supporting pros just like you! Let’s create a new wellness paradigm together—IDEAfit+ is the extra edge you need. Once you team up with IDEA, be sure to take full advantage of all the benefits of membership.

Joy Keller

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master.

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